Optimizing The Post-Purchase Narrative

This PSFK Research Paper provides an overview of best practices in customer service delivery and the after-sale experience. The paper provides related insight and examples showing how retailers and brands are implementing technology and programs in order to provide personalized, attentive and timely service, along with post-purchase engagement to foster brand loyalty.

Published May 2017

The 8-page research paper provides:
  • A stats-driven overview of customer service best practices
  • Insight about and examples of best-in-class customer service and after-sale experience practices
  • A guide to related PSFK reports for further reading


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