Optimizing The Potential of Influencers

This PSFK research paper gives an overview of how brands are leveraging influencer marketing to build brand awareness and strengthen customer relationships.

The shopper marketing & promotion report also provides related insight and examples that exhibit ways companies are empowering influencers to create content, engage the community and provide expertise and feedback. This overview also highlights the emergence of AI-driven platforms that connect brands with the right influencers.

Key Topics

Beta Influencer

As empowered creators and entrepreneurs, Gen Z don’t simply want to be treated as passive viewers and consumers. They have ideas, feedback and advice on how to improve the products, services, content and brands they love and they expect their voices to be heard. As a result, they’re turning to platforms and experiences that enable them to share their POV and engage more deeply in the development process.

Social Recommendations

Creating spaces on social platforms that enable consumers to share their brand experiences and seek authentic product recommendations and reviews from others. This includes shoppable social platforms that allow in-app purchasing, as well as peer-to-peer marketplaces that enable selling and buying among like-minded audiences.