Optimizing The Potential of Influencers

This PSFK research paper gives an overview of how brands are leveraging influencer marketing to build brand awareness and strengthen customer relationships. The paper provides related insight and examples that exhibit ways companies are empowering influencers to create content, engage the community and provide expertise and feedback. This overview also highlights the emergence of AI-driven platforms that connect brands with the right influencers.

Published September 2017

This concise, 7-page research paper includes:
  • An insight-led overview of how brands are leveraging influencer marketing to build brand awareness and strengthen customer relationships
  • A compilation of best-in-class examples that exhibit ways companies are empowering influencers to create content, engage the community and provide expertise and feedback

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