Optimizing The Potential of Influencers
This PSFK research paper gives an overview of how brands are leveraging influencer marketing to build brand awareness and strengthen customer relationships. The paper provides related insight and examples that exhibit ways companies are empowering influencers to create content, engage the community and provide expertise and feedback. This overview also highlights the emergence of AI-driven platforms that connect brands with the right influencers.
Published September 2017
- An insight-led overview of how brands are leveraging influencer marketing to build brand awareness and strengthen customer relationships
- A compilation of best-in-class examples that exhibit ways companies are empowering influencers to create content, engage the community and provide expertise and feedback
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Contact Jeff Weiner at jeff.weiner@psfk.com
Or give us a call at +1 646-520-4672
