Optimizing The Potential of Influencers
This PSFK research paper gives an overview of how brands are leveraging influencer marketing to build brand awareness and strengthen customer relationships. The paper provides related insight and examples that exhibit ways companies are empowering influencers to create content, engage the community and provide expertise and feedback. This overview also highlights the emergence of AI-driven platforms that connect brands with the right influencers.
Published September 2017
- An insight-led overview of how brands are leveraging influencer marketing to build brand awareness and strengthen customer relationships
- A compilation of best-in-class examples that exhibit ways companies are empowering influencers to create content, engage the community and provide expertise and feedback
Immersion
Private Presentations
Invite the analysts behind this PSFK report to come and provide a tailored presentation at your office or next conference. We work to tailor our talks to provide context and actionable recommendations for all audiences. There are three ways to get in touch:
Use our chat window
Contact Jeff Weiner at jeff.weiner@psfk.com
Or give us a call at +1 646-520-4672
Innovation Workshops
Turn the insights and recommendations found within this report into action through a workshop. Customized specifically for your business' goals, needs and culture, this is a hands-on dive into the ideas and trends in our reports, with a focus on implementing them for your own business or clients. Whether these run from 4 hours to 2 days, your team will leave not just inspired and informed, but ready to take action.
Use our chat window
Contact Piers Fawkes at piers.fawkes@psfk.com
Or give us a call at +1 646-520-4672
