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PSFK Report

Optimizing Private-Label Packaging

The following research gives an overview of packaging innovation trends for private-label brands. As private label brands evolve and become more personality focused, both products and their packaging are taking a whole new form; companies are using environmentally-friendly packaging and designing with simplicity and Millennial values in mind. The paper provides insight and examples of how big retailers are investing in their private-label brands and designing packaging to appeal to millennials.

Published August, 2017