Optimizing Private-Label Packaging

The following research gives an overview of packaging innovation trends for private-label brands. As private label brands evolve and become more personality focused, both products and their packaging are taking a whole new form; companies are using environmentally-friendly packaging and designing with simplicity and Millennial values in mind. The paper provides insight and examples of how big retailers are investing in their private-label brands and designing packaging to appeal to millennials.

Published August, 2017

This concise, 9-page research paper includes:
  • An insight-led overview of how big retailers are investing in their private-label brands and designing packaging to appeal to millennials
  • A compilation of best-in-class examples that exhibit the evolution of private-label brands become more personality focused

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