Optimizing The Digital Insurance Experience

This PSFK research paper identifies how property and casualty insurance companies and startups are finding innovative ways to create customer-centric digital platform experiences that optimize the insurance plan search, application and approval process, as well as overall management for customers. The research also highlights the technologies these companies are leveraging, like artificial intelligence, chatbots and cloud-based platforms, to aggregate customer and policy data to deliver streamlined, data-driven solutions for both clients and insurance professionals.

Published April 2018


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