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Establishing Authentic Peer Relationships In The New Economy

From fashion and automotive to hospitality and consumer electronics, peer-to-peer platforms are leveraging technologies, such as mobile devices and blockchain, to enable secure transactions, community support and incremental ownership experiences to seamlessly take place across the world. By transforming the way consumers buy and sell goods and services, peer-to-peer platforms are allowing people to connect with each other in new ways; they are supporting, sharing, selling, and collaborating with one another across borders and socio-economic classes, while helping owners and creators to become entrepreneurs, creative professionals, side hustlers and more.

Peer-to-peer platforms are redesigning the way that individuals interact with companies and each other, as well as how society and cities function at large. While these platforms equip people with the tools needed to co-create a more collaborative, creative and shared economy, they are also redefining what it means to be a consumer-facing business. As a response, brands and retailers are finding innovative ways to play a role in the burgeoning peer-to-peer sharing economy, whether through added services, resale marketplaces or showrooms, in order to enhance their overall customer experience and create more meaningful, long-lasting relationships with consumers.

Published January 2020