Marketing Debrief: Text & Messaging

PSFK Labs’ Marketing Debrief: Text Messaging tackles how SMS, messaging and chat are once again prevalent and even integral to delivering best-in-class brand experiences to customers.

Published July 2015


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The report includes:

  • 5 Trends outlining the future of text & messaging in customer interactions
  • 15+ Best-in-class examples
  • Supporting statistics 
  • Deep dive articles outlining the most crucial aspects of successful chat interactions
  • Actionable implications for brands/marketers and key takeaways
  • Plus a 25-page full presentation deck


Invite the analysts behind this PSFK report to come and provide a tailored presentation at your office or next conference. We work to tailor our talks to provide context and actionable recommendations for all audiences.

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Turn the insights and recommendations found within this report into action through a workshop. Customized specifically for your business' goals, needs and culture, this is a hands-on dive into the ideas and trends in our reports, with a focus on implementing them for your own business or clients. Whether these run from 4 hours to 2 days, your team will leave not just inspired and informed, but ready to take action.


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Report Insights

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Luxury How Chatbots Can Personalize A Brand's Customer Experience

Brands are looking to artifical intelligence (AI) to better expedite requests and anticipate consumer needs

Design How Retailers Are Using SMS To Ease The Path To Purchase

The Power of Chat Debrief spotlights how transactions are being embedded in the chat interface

Technology Emojis Speak Louder Than Words

New visual means for communication are raising awareness for social stigmas

Work Customer Chat Interactions: Then Vs. Now

You're no doubt familiar with the Seamless, Amazon, and Face-to-Face therapy customer experience. But what of their new-age counterparts?

Retail Victoria’s Secret Chatting App Ensures Instantaneous Customer Satisfaction

Text-based communication between retailer and customer includes branded emojis, user photos and multiple shades of pink

Send An Emoji, Receive A Hamburger

Step one: Tweet. Step two: Eat. Fooji lets diners order food delivery via emoticons

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