How To Creating Best-In-Class Product Drops

This shopper marketing & promotion guide is a product drop strategy report for business leaders at retailers and brands to leverage as they develop their own services, platforms and tools to support next-gen product launch experiences.

Executive Summary

Placing brands at the center of culture, commerce and community, the drop has established itself as an effective brand building tool across both IRL and digital environments. As brands consider today’s retail landscape, where omnichannel and cross-world shopping have become mainstream behaviors, the role of the drop has taken on new importance in helping to not only differentiate brand experiences but also establish an ongoing value exchange with consumers.

Report Overview

Within this report, PSFK researchers have identified six product launch strategies for retailers and brands to leverage as they develop their own services, platforms and tools to support next-gen product releases. Supported by best-in-class examples of innovation from the marketplace, understand how leaders are tapping into cross-channel activations to engage consumers, sell products and ultimately build loyalty.

What You’ll Learn In This Retail Strategy Report

• How to cultivate community, inspire loyalty and deliver against this new value proposition.
• How innovative brands and retailers are repositioning the product drop as a multi-pronged touchpoint
• How to leverage the product drop model as a method to continuously reward consumers for their engagement.
• For brands and retailers, how product drops come “to life” through dedicated channels that combine live drop events and daily programming, services and tools that provide 1:1 support in procuring limited-edition items on behalf of consumers
• How virtual drops and tokens that carry both digital value and redeemable physical goods and services

What’s In This Report?

For this guide, PSFK iQ researchers have identified six product drop strategies for retailers and brands to leverage as they develop their own services, platforms and tools to support next-gen drop experiences. The analysis is supported by best-in-class examples of innovation from fashion brands, luxury brands and other streetwear brands in the marketplace. Business decision makers will understand how leaders are tapping into cross-channel activations to engage consumers, sell products and ultimately build loyalty.

This marketing strategy report provides:

• 6 product drop strategies for making the most out of product drop opportunities for brands, retailers and their customers
• 20 best-in-class examples of how brands and retailers are using limited release product drops to engage audiences and build buzz
• Consumer insights into changing behaviors and expectations of the consumer mindset around product drops experiences

Who Prepared This Retail Strategy Report?

This research paper was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and Volkswagen