As consumers become more keenly aware of what authentic effort, ethos, or empathy looks like from brands, they’re more intentional about buying in or opting out of those that do not align with their values. Across retail, businesses are reexamining their messaging, practices and offerings to meet the needs of consumers and employees alike. By prioritizing honesty in communications, sustainability in operations, and converting words into action, innovative businesses are building trust, creating connections and providing meaningful support in an era characterized by purpose.
In this paper, discover how leading retailers and brands are innovating with purpose to build a resilient brand that will resonate. Learn how intrinsic motivation to prioritize social, cultural, and environmental responsibility enables businesses to not only navigate important cultural shifts, but also lead the way with empathy and responsibility, and understand how profit and purpose can be intertwined to drive purpose-led growth.
Published December 2020