Sign In PSFK iQ
PSFK’s professional-grade research platform, featuring access to our full-report library and on-demand research services.
Take me to PSFK iQHelp, I have question!
- + What is my level of access?
- + Not sure what product is right me
- + I am having access issues
Want to send us an email?
Email us at sales@psfk.comRetailing With Purpose
As consumers become more keenly aware of what authentic effort, ethos, or empathy looks like from brands, they’re more intentional about buying in or opting out of those that do not align with their values. Across retail, businesses are reexamining their messaging, practices and offerings to meet the needs of consumers and employees alike. By prioritizing honesty in communications, sustainability in operations, and converting words into action, innovative businesses are building trust, creating connections and providing meaningful support in an era characterized by purpose.
In this paper, discover how leading retailers and brands are innovating with purpose to build a resilient brand that will resonate. Learn how intrinsic motivation to prioritize social, cultural, and environmental responsibility enables businesses to not only navigate important cultural shifts, but also lead the way with empathy and responsibility, and understand how profit and purpose can be intertwined to drive purpose-led growth.
Published December 2020
Key Topics
Built In TrustThe foundation of all customer/brand relationships has always been built on trust. With trust at an all-time low, brands have to work harder than ever to bring more confidence, transparency, and certainty to the marketplace and demonstrate to customers that their trust is reciprocated.
Community PlatformsBrands are building stronger communities by establishing digital and physical platforms and activations that help foster the relationship among customers and encourage participation, empowering consumers to co-create the rules and even inviting them into the R&D process. It includes hosting programmed events to build confidence in a purchase or product use in an engaging manner. It also includes peer-to-peer platforms where consumers can interact and exchange with each other.
Impact PlatfromsDemonstrating shared values with their customers by investing in the social impact and environmental initiatives and offering customers a way to directly influence which initiatives the brand supports.
-
Smart Marketing with NFT Technology05/14/22Buy Now -
Optimizing Customer Journey Personalization05/08/22Buy Now -
Reframing The Store As A Health And Wellness Experience04/30/22Buy Now -
Intelligent Clienteling Strategies04/23/22Buy Now -
Reframing the Store-as-a-Service04/16/22Buy Now -
Retailing for Profit and Purpose04/09/22Buy Now