Rebooting The Travel Occasion

This PSFK guide is a travel experience report on how companies, localities and platforms must redesign their offering to better align with new consumer priorities

Executive Summary

After a prolonged period of uncertainty, the gradual reopening of cities and borders coupled with greater feelings of comfort and safety has spurred consumers to reclaim lost vacations and explore new travel opportunities. With travel once again on the rise, the entire industry from hotels and tour operators to airlines are finding themselves catering to guests with an updated set of priorities focused around purpose, socially-responsible values and meaningful connections.

Report Overview

This reframing of the travel occasion has shaped a fresh set of needs and expectations across the entire journey including planning, amenities and activities. In this travel experience report, the PSFK research team explores how companies, localities and platforms are redesigning their services and offerings to better align with consumer preferences and priorities.

What You’ll Learn In This Report

• Why the travel industry must rethink services and business models as a larger number of people being able to take advantage of the flexibility of remote work there is a shift towards extended trips and new modes of travel.
• Why consumers are also looking to travel agencies and hospitality providers for shared purposes around both social and environmental causes.
• Why the ability to get away has taken on new meaning with travelers seeking personal enrichment.
• Whether it’s learning a new skill, reconnecting with family and friends, or focusing on self-care, how travel has become more than a break from the everyday.

Who Prepared This Report?

This travel experience report was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and Volkswagen.