Recap: Holiday 2017 Marketing & Retail Strategies

This PSFK research paper gives an overview of how brands engaged, both in-store and online, with consumers during the 2017 holiday season. This document provides best-in-class examples of innovative ways brands merchandised their products and executed unique brand promotions during the holiday season, as well as leveraged augmented reality, virtual assistants and geo-location technologies to enhance brand engagement and set themselves apart from the saturation of retail offerings.

Published February 2018

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