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While a true circular retail chain may not yet be operationally feasible for many organizations, there are accessible opportunities for retailers and DTC brands of any level to retake, reuse and remake products, extending their lifecycle, recouping value and reducing overall environmental impact. Beyond the sustainable benefits, these new business models and practices speak directly to consumer demand, helping acquire new audiences and differentiate from competitors, creating additional revenue streams.
This paper reveals near-term supply chain strategies that retailers can adopt to increase their sustainability commitment. We discuss how companies are integrating recommerce initiatives into their operations—reducing their environmental burden, connecting with new consumer values and creating new retail moments post-purchase.
Published February 2020