PSFK’s professional-grade research platform, featuring access to our full-report library and on-demand research services.

Take me to PSFK iQ

Help, I have question!

  • + What is my level of access?
  • + Not sure what product is right me
  • + I am having access issues
Chat with a representative

Want to send us an email?

Email us at
PSFK Report

Redesigning Luxury Experiences For The Modern Consumer

This PSFK research paper gives an overview of how luxury companies are adapting their traditional brand formats to appeal to the needs, desires and behavior of their contemporary audiences. By installing transparent initiatives, focusing on experiential stores and syncing the personalized luxury experience with digital platforms, these brands are able to ensure quality to their consumers while distinguishing themselves from mass brands.

Published February 2018