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Take me to PSFK iQThis PSFK research paper gives an overview of how luxury companies are adapting their traditional brand formats to appeal to the needs, desires and behavior of their contemporary audiences. By installing transparent initiatives, focusing on experiential stores and syncing the personalized luxury experience with digital platforms, these brands are able to ensure quality to their consumers while distinguishing themselves from mass brands.
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This is one of the 400+ reports available to Members of PSFK iQ, our professional research platform designed for Retail and CX leaders. Browse the full library at psfk.com/reports
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Published February 2018