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This PSFK research paper explores how brands are improving the sleep and wellness experience for consumers’ at-home and travel routines. The following research provides a snapshot of several ways that companies are creating luxurious sleep amenities, optimizing ambience and leveraging data to maximize comfort and quality of rest.
Today’s consumers expect their favorite brands to serve as lifestyle partners, and many of them are willing to pay a premium in exchange for exclusive perks and services that add value to their daily lives. Brands and retailers are implementing membership programs that cultivate a reciprocal relationship and ongoing commitment with their most engaged customers.Routine Setting
Brands are involving and assisting customers in their daily personal care routine through innovative home products, including wearables that track users’ activity and seamlessly blend recommendations into daily routines to encourage good habits and reward healthy behavior.