A PSFK Guide is a store as service report for brands and retailers to help them generate new revenue streams, cultivate brand community, boost traffic and dwell time, and strengthen consumer loyalty.
After two years of rapid acceleration, ecommerce is cooling off as consumers look to trade convenience and utility for the sensory experiences and connections that can be found within physical stores. As consumers deal with digital fatigue, retailers and brands are luring them back through a new host of IRL services, experiences and tools.
In this report, PSFK iQ researchers analyze how leading retailers are rethinking their offerings, and catering services to generate a new revenue stream, cultivate brand community, boost traffic and dwell time, and strengthen consumer loyalty. Through the lens of six innovative strategies, understand the evolution of physical spaces, and examine how retailers in different verticals are leveraging and designing services that organically complement their ethos and product assortment.
Through the lens of six innovative strategies, understand the evolution of physical spaces, and examine how retailers in different verticals are leveraging and designing services that organically complement their ethos and product assortment.
This store as service report includes:
This store as service report was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and Volkswagen.
Flagships and concept stores are being redesigned as multipurpose spaces, engaging consumers beyond commerce and layering a full range of lifestyle services and activities into their physical footprint. Created with gathering spaces, this new type of flagship allows retailers ability to provide lifestyle programming that compliments their product or service offering, while creating additional connection points for consumers to experience their brand.Creator Platform
Retailers are leveraging their physical footprint as a resource for creators and entrepreneurs as they look to build their own customer base and develop their brand. Acting as a launchpad, retailers are not only amplifying new voices, but also broadening their consumer base by connecting new designers and creatives to local consumers and communities by offering mentorship, creating dedicated floor space and inviting experts to hosting in-store classes and programs.Holistic Programming
Today’s consumers are prioritizing their personal health and self-care more than ever before. To support aspirations around health and welletailers, brands and retailers are investing in consumers' wellbeing, tailoring in-store services, experiences and product offerings to support their mental, emotional and physical health.
Casa Cipriani, Zero Bond, name an East Coast members-only club that’s sprung up recently and it seems like everyone, or at least the New York mayor, is prancing around them. The West Coast’s answer? A notched up A-list, and a wellness-centered member experience that’s more kombucha than cocktail.IKEA And H&M Open Up Atelier100 “Ideas Factory” For Creatives In London Rihanna’s Tech-Supported Retail Stores Optimize The Shopper Journey
The inaugural set of Savage X Fenty brick and mortar stores from musician and billionaire businesswoman Rihanna use Fit:Match technology to offer customers a seamless, AI-powered product fit experience.