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This store experience & design guide provides an overview of the store as service trend and is intended to help the retail industry to reconsider the shopping experience in physical stores so that they can generate new revenue streams, cultivate brand community, boost traffic and dwell time, and strengthen consumer loyalty.
After two years of rapid acceleration, ecommerce is cooling off as consumers look to trade their shopping habits of convenience and utility for the sensory retail experiences and connections that can be found within physical brick-and-mortar stores. As consumers deal with the digital fatigue of online shopping and social platforms, retailers and DTC brands are luring them back into physical retail at a rapid pace through a new host of IRL services, personalized experiences and tools.
In this report, PSFK iQ researchers present the key retail trends that can be leveraged for designers to rethink offerings, and catering services to generate a new revenue stream, cultivate brand community, boost traffic and dwell time, and strengthen customer loyalty. Through the lens of six design trend-led strategies, readers can understand the evolution of physical spaces, and examine how retailers in different verticals are leveraging and designing services that organically complement their ethos and product assortment.
Through the lens of six innovative strategies, understand key retail industry trends, the evolution of the physical space in their retail stores, and examine how retailers in different verticals are leveraging and designing services that organically complement their ethos and product assortment.
This store as service retail report outlines a major opportunity for retailers and the content includes:
This store as service report was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and Volkswagen.
Flagships and concept stores are being redesigned as multipurpose spaces, engaging consumers beyond commerce and layering a full range of lifestyle services and activities into their physical footprint. Created with gathering spaces, this new type of flagship allows retailers ability to provide lifestyle programming that compliments their product or service offering, while creating additional connection points for consumers to experience their brand.Creator Platform
Retailers are leveraging their physical footprint as a resource for creators and entrepreneurs as they look to build their own customer base and develop their brand. Acting as a launchpad, retailers are not only amplifying new voices, but also broadening their consumer base by connecting new designers and creatives to local consumers and communities by offering mentorship, creating dedicated floor space and inviting experts to hosting in-store classes and programs.Holistic Programming
Today’s consumers are prioritizing their personal health and self-care more than ever before. To support aspirations around health and welletailers, brands and retailers are investing in consumers' wellbeing, tailoring in-store services, experiences and product offerings to support their mental, emotional and physical health.
Casa Cipriani, Zero Bond, name an East Coast members-only club that’s sprung up recently and it seems like everyone, or at least the New York mayor, is prancing around them. The West Coast’s answer? A notched up A-list, and a wellness-centered member experience that’s more kombucha than cocktail.IKEA And H&M Open Up “Ideas Factory” For Creatives
The two Swedish giants hope the joint retail venture, which invites small-scale artists to apply for grants and develop new products, will serve to develop and incubate future ways of retailing.Rihanna’s Tech-Supported Retail Stores Optimize The Shopper Journey
The inaugural set of Savage X Fenty brick and mortar stores from musician and billionaire businesswoman Rihanna use Fit:Match technology to offer customers a seamless, AI-powered product fit experience.