This store experience & design guide provides an overview of the store as service trend and is intended to help the retail industry to reconsider the shopping experience in physical stores so that they can generate new revenue streams, cultivate brand community, boost traffic and dwell time, and strengthen consumer loyalty.
After two years of rapid acceleration, ecommerce is cooling off as consumers look to trade their shopping habits of convenience and utility for the sensory retail experiences and connections that can be found within physical brick-and-mortar stores. As consumers deal with the digital fatigue of online shopping and social platforms, retailers and DTC brands are luring them back into physical retail at a rapid pace through a new host of IRL services, personalized experiences and tools.
In this report, PSFK iQ researchers present the key retail trends that can be leveraged for designers to rethink offerings, and catering services to generate a new revenue stream, cultivate brand community, boost traffic and dwell time, and strengthen customer loyalty. Through the lens of six design trend-led strategies, readers can understand the evolution of physical spaces, and examine how retailers in different verticals are leveraging and designing services that organically complement their ethos and product assortment.
Through the lens of six innovative strategies, understand key retail industry trends, the evolution of the physical space in their retail stores, and examine how retailers in different verticals are leveraging and designing services that organically complement their ethos and product assortment.
This store as service retail report outlines a major opportunity for retailers and the content includes:
This store as service report was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and Volkswagen.
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