The Reimagining Automotive Report

The automotive industry is being reshaped by a number of forces. Technology advancement and Industry 4.0 has fundamentally changed the automobile from a feat of purely mechanical engineering into a connected machine that has much in common with a consumer electronics device. This has ushered in a desire for new driving experiences and business models. Original equipment manufacturers (OEMs) have had to rethink the way they design and manufacture vehicles from the ground up, augmenting their capabilities across their organization from supply chain and production frontline to R&D and sales. Dealerships must adjust to new expectations around shopping and ownership, ensuring they can meet potential customers with personalized engagement on every channel.

About The Report:

Reimagining Automotive is a report by business intelligence platform PSFK in partnership with global technology and service provider, Microsoft. We present the future state of the automotive industry through five forward-looking user journeys that highlight the advantage of digital transformation through the adoption of networked data, connected vehicles and operations, intelligent automation and a digitally enabled supply chain. Insights learned can help manufacturers, OEMs and dealers understand how cloud-based solutions can transform their businesses in order to drive new levels of service throughout the entire value chain, from customers to employees to partners. 

Published August 2020

This 43-page research report includes:

  • The future state of the automotive industry as seen through five forward-looking user journeys that highlight the advantage of digital transformation, supported by industry stats & quotes
  • Best-in-class exemplary case studies

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