The Reimagining Automotive Report

Key Topics

Retailers are sitting on a wealth of data, but these valuable insights often get lost between disparate teams and siloed channels. Data-driven communication channels can help optimize communication between factories, warehouses, stores and other supply chain elements, sharing key information between partners through cloud infrastructures and keeping everyone on pace to deliver excellence.

Companies are sitting on a wealth of data about their shoppers, their stores and the broader marketplace, but they often lack the internal capabilities and creative insight to put it to use. Successful brands and retailers are differentiating themselves with data-led initiatives like deep-learning algorithms that enable them to quickly adapt or even anticipate shifts in consumer preferences to be first to market with next-gen products inspired by purchase patterns to better serve the needs...

Retailers are applying machine learning and data aggregation tools to anticipate consumer behaviors and needs based on situational or emotional contexts and provide service or product recommendations. This includes using data generated by mobile apps to create a unified view of a member's shopping behavior and preferences, as well as leveraging RFID and other technologies to detect items that shoppers are interacting with in order to target shoppers in the moment and drive incremental retail...

Promoting product awareness by creating playful OOH engagements that intersect with consumers during their daily routines