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PSFK Report

Reinventing Beauty Services Through Experiences & Engagement

This research paper provides an overview of how brands and retailers are rethinking the beauty wellness experience through innovations in beauty services and product offerings. From offering subscription services to crafting salon-like experiences, this paper includes insights and best-in-class examples of how brands and beautician clinics are engaging customers to deliver next-gen beauty and personal care services. This report also provides insights into customer-facing strategies that are not only increasing acquisitions but increasing retention and advocacy.

Published June 2019