Reinventing Beauty Services Through Experiences & Engagement

This PSFK guide is a beauty services report on customer-facing strategies that increase acquisitions, retention and advocacy.

Executive Summary

This beauty services report provides an overview of how brands and retailers are rethinking the beauty wellness experience through innovations in beauty services and product offerings.

Report Overview

From offering subscription services to crafting salon-like experiences, this beauty services report includes insights and best-in-class examples of how brands and beautician clinics are engaging customers to deliver next-gen beauty and personal care services.

This report by the PSFK iQ research team also provides insights into customer-facing strategies that are not only increasing acquisitions but increasing retention and advocacy.