Reinventing Beauty Services Through Experiences & Engagement

This research paper provides an overview of how brands and retailers are rethinking the beauty wellness experience through innovations in beauty services and product offerings. From offering subscription services to crafting salon-like experiences, this paper includes insights and best-in-class examples of how brands and beautician clinics are engaging customers to deliver next-gen beauty and personal care services. This report also provides insights into customer-facing strategies that are not only increasing acquisitions but increasing retention and advocacy.

Published June 2019

Free With MembershipGet More Info
[purchase_link id="176275243" text="Buy now" style="button" color="white"]
The 16-page report includes:

  • 14 trends helping to reinvent the beauty services sector
  • 50 trend-supporting exemplary case studies
  • 18+ insights and stats that will help you frame the beauty services landscape

REQUEST INFORMATION

Please provide your details so we can respond with more information about this report.

Insights From Reinventing Beauty Services Through Experiences & Engagement

Analysis Beauty Brands Like Birchbox Leverage DIY Trends To Serve As Lifestyle Partners

To supplement consumers' daily routines, these beauty brands are investing in at-home products that leverage trends in do-it-yourself makeup and beauty education

Related CX Insights

Automotive The Porsche Host Program lets prospective buyers ride-share with Turo's top hosts

The automaker partnered with car-sharing marketplace provider Turo to allow drivers to rent cars from top hosts who have been specially selected for their knowledge and passion as Porsche owners. The program allows prospective Porsche owners to experience the car of their dreams through an extended test drive.

Beauty MyBeautyBrand transforms users into vendors with the ability to open and sell from personalized virtual stores

MyBeautyBrand is a peer-to-peer online beauty marketplace that allows users to open personalized virtual stores and sell directly to their friends. After signing up, users create a store by adding products from any of the brands on the platform and posting their own makeup looks. When a product is sold, users will earn a commission up to 20%, while the brand handles fulfillment. Users who generate enough sales are also eligible to become shareholders in MyBeautyBrand.

Home Pay-by-minute hotel app Recharge extends its service to private residences

Recharge, the pay by-the-minute hotel stay app, has extended its service to include private residences. Homeowners can list their property on the platform to make their spaces available for sharing by the hour. In return, listers can earn money by renting their home to the company’s trusted network of travelers and residents while they are out of the house.

Luxury Chanel Expands Luxe Beauty's Reach With 'Boy de Chanel' Collection

The French luxury brand is expanding its beauty audience with a line of skincare and cosmetic products designed to better accommodate male consumers

Brand Activation & Immersion StockX On Democratizing Streetwear And How A Brand's Ability To Listen Will Determine Its Value

StockX editorial director Pete Forester discusses why streetwear is far from dead, and how the resale platform is part of the category's new generation

Advertising How Brands Can Get In The Game

It's off to the races for 2020. Here's why everyone from retailers to content creators is betting on gaming to innovate their reach—and inspiration for how you can get in the game

Hotels, Hospitality & Travel NYC's TWA Hotel Opens A Retro Chalet-Themed Rooftop Experience

Designed to transport guests to a 1960s ski lodge, the in-airport accommodations' rooftop pool, bar and ice rink amenities invite guests to relax and sip cocktails while watching jets take off

Baby Boomers Pause Well-Aging offers all-encompassing lines of products designed to tackle different stages of menopauses

Pause Well-Aging is a skincare brand designed to be used throughout all three stages of menopause, from perimenopause to menopause and postmenopause. In addition to products like Hot Flash Cooling Mist and Collagen Boosting Moisturizer, the brand’s site also offers a community page dedicated to sharing real-life menopause stories from its users, providing shoppers with direct support and affirmation.