Reinventing Beauty Services Through Experiences & Engagement

This research paper provides an overview of how brands and retailers are rethinking the beauty wellness experience through innovations in beauty services and product offerings. From offering subscription services to crafting salon-like experiences, this paper includes insights and best-in-class examples of how brands and beautician clinics are engaging customers to deliver next-gen beauty and personal care services. This report also provides insights into customer-facing strategies that are not only increasing acquisitions but increasing retention and advocacy.

Published June 2019

The 16-page report includes:

  • 14 trends helping to reinvent the beauty services sector
  • 50 trend-supporting exemplary case studies
  • 18+ insights and stats that will help you frame the beauty services landscape

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Insights From Reinventing Beauty Services Through Experiences & Engagement

Analysis Beauty Brands Like Birchbox Leverage DIY Trends To Serve As Lifestyle Partners

To supplement consumers' daily routines, these beauty brands are investing in at-home products that leverage trends in do-it-yourself makeup and beauty education

Related CX Insights

Brand Activation & Immersion Expert Insight: Designing A Pop-Up That Feels Like Home

PSFK sits down with Éva Goicochea, the CEO and founder of sexual wellness brand Maude, to find out how her brand's summer brick-and-mortar outpost, Staycation, reconceptualizes the popup

Case Study Visitors To The Met's Vessel Orchestra Exhibit Can Experience Artifacts As Sounds

The experiential exhibition includes 32 pieces from the museum's collection and allows visitors to both hear and see artwork in an immersive environment

Beauty Brands Like Urban Outfitters Are Encouraging Loyalty With Integrated Rewards

Meaningful rewards integrated into consumers' broader lifestyles are fostering loyalty and engagement with leading brands and their products, both in-store and online

Hotels, Hospitality & Travel Jetlagged Travelers Can Now Experience Tokyo On Their Own Schedule

Airline Air France–KLM is offering a new app that helps visitors with jet lag to explore the city at all hours on their biological clock, including over 130 destinations and experiences

Innovation Online Shoppers Can Immerse Themselves In A Digital Mall Experience

The Digital Mall of Asia aims to simulate the in-person experience of spending a day at the mall, including virtual amenities like stores, a food court, a nightclub and a multiplex

Fashion & Apparel How Peer-Driven Marketplaces Like Depop Build Online Relationships

Platforms that allow buyers and sellers to interact online are becoming increasingly popular, driven by young shoppers who prefer social retail experiences

Automotive In Denmark, A New Gas Station Design Promotes Wellness And Clean Air

The COBE station recharges an electric car in only 15 minutes while providing drivers with a clean and calm atmosphere, a far cry from conventional gas stations

Cafe & Restaurant Lululemon's Experiential Chicago Store Is A One-Stop Wellness Oasis

Jumping on the trends of wellness and immersive retail, the athletic brand opened a massive store in the Windy City with an in-house cafe and a dedicated workout floor for yoga and mediation

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