Reinventing Retail Through Experience-First Shopping

This research paper provides an overview of how brands are rethinking what’s possible with experience-first retail, in order to deeply connect and stay relevant in the minds of consumers. From participatory entertainment to exclusive engagements, this paper includes insights and best-in-class examples of how brands are leveraging technology to create unique and cutting-edge experiences that provide customers with more immersive and interactive shopping journeys. The report also features case studies that showcase examples of successful and unsuccessful experiential retail that helped and hurt brands.

Trends explored in this paper include: offering customers in-store experiences that encourage them to participate or engage in entertaining brand offerings, leveraging digital displays to curate their full selection of products, hosting regular programming and events, and using mixed reality tools to enhance the shopping experience. Personalized loyalty programs that use data to cater to each specific shopper and multi-purpose store design help to create lasting relationships between brand and customer.

Published May 2019

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