PSFK Report

Reinvigorating The Airport Experience

The following research provides an overview of the innovative experiences that airports are developing in order to transform the airport from a tedious, yet essential, part of traveling to an enjoyable, memorable experience. From entertainment lounges to integrated wellness activations, these airport innovations ensure that customers not only have a seamless, frictionless traveling experiences, but can have enjoyable and relaxing experiences too.

New strategies involve keeping the traveler engaged, entertained, and even healthy while in the airport. Integrating wellness and health-oriented experiences consumers get into the airport experience to minimize stress and anxiety associated with travel.

Creating designated spaces in the midst of airport bustle that offer patrons a valuable area to rest, work or seek privacy. Using a mix of automation and data-driven services to remove the friction from the end-to-end airport experience, some companies are working to ensure passengers have optimal peace of mind pre-boarding.

Airports recognize the importance of ensuring passengers with long layovers can elude boredom by integrating interactive activities and technology like AR, VR, gaming and movies that travelers can enjoy while on-the-go. Airport retailers offer travelers exclusive shopping experiences that allow them to immerse themselves into products using sensory technologies (AR/VR) or simply pop-ups that focus on stimulating the senses.

Published March 2019