Reinvigorating The In-Store Grocery Shopping Experience

With increased competition from online pure-plays and dominant players, supermarket chains are innovating with in-store elements to stand out in a sea of sameness. This research paper explores the different ways grocers are delivering never-seen-before convenience and exciting experiences, from elevated dining spaces to tech-driven transaction processes.

On the one hand, retailers are searching for ways to increase visits and time spent in-store, experimenting with complimentary amenities, in-store dining options, and events. On the other hand, grocers are also increasing speed via cutting-edge technologies such as Scan&Go and facial recognition in response to time-crunched consumers. As the line between offline and online begins to blur, grocery retailers merge different channels for a seamless journey such as using a mobile app as a digital coupon book or leveraging the store as a pick-up location for online orders.

Published September 2019

This 14-page report includes:

  • 13 trends featuring best-in-class examples of in-store innovation in grocery
  • 37 trend-supporting exemplary case studies
  • Insights and stats to support further research

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Insights From Reinvigorating The In-Store Grocery Shopping Experience

Analysis How Hybrid Services Are Elevating The Supermarket Experience

Grocers are tailoring stores to shoppers’ offline and online grocery shopping preferences, orienting the experience around click-and-collect service while adding a layer of additional offers

Analysis How Supermarkets Like Costco Activate Apps As In-Store Tools

Using next-gen mobile apps and integrated tech, these grocery stores are making shopping easier, faster and more intuitive for everyone

Analysis How Food & Grocery Leaders Like Waitrose Are Helping Consumers Curb Waste

Companies like Waitrose are embracing sustainable practices and pushing back against food waste with emerging innovative solutions

Analysis These Are The Brands Paving The Way For Contactless Transactions

Physical stores like Target are making transactions quicker and easier by allowing their shoppers to walk out without counting cash or swiping a card

Analysis How These Supermarkets Make Grocery Shopping More Inclusive

From audio for the visually impaired to aid for autistic shoppers, these initiatives from grocery innovators are building diversity into the store experience

Analysis Why Grocers Like Kroger Are Offering Grab-And-Go Meal Kits To Busy Shoppers

Time-pressed, health-conscious consumers are flocking to supermarkets that offer prepped meal kits, which are both convenient and cheap, as physical stores move to compete with online subscription services

Analysis How In-Store Restaurants Are Transforming Supermarkets Into Community Hubs

By adding in-store eateries, these brands are transforming the shopping experience into something more engaging and community-based

Analysis These New Store Formats Are Transforming The Supermarket Experience

Today's shoppers, especially those in urban areas, want a quicker yet still quality grocery store experience, and brands like Whole Foods are providing it

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