With increased competition from online pure-plays and dominant players, supermarket chains are innovating with in-store elements to stand out in a sea of sameness. This research paper explores the different ways grocers are delivering never-seen-before convenience and exciting experiences, from elevated dining spaces to tech-driven transaction processes.
On the one hand, retailers are searching for ways to increase visits and time spent in-store, experimenting with complimentary amenities, in-store dining options, and events. On the other hand, grocers are also increasing speed via cutting-edge technologies such as Scan&Go and facial recognition in response to time-crunched consumers. As the line between offline and online begins to blur, grocery retailers merge different channels for a seamless journey such as using a mobile app as a digital coupon book or leveraging the store as a pick-up location for online orders.
Published September 2019