Remixing The New Cocktail Experience

This PSFK research paper gives an overview of how brands within the spirits industry are evolving their unique formulas, interactive packaging designs, and immersive engagement strategies, in order to deeply connect and stay relevant in the minds of consumers. The research paper explores best-in-class articles and examples related to innovative ways beverage-makers are redesigning the consumer beverage experience, from multisensory dining to on-demand bartending experiences, by leveraging technologies such as virtual and augmented reality.

Published March 2018

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