Telehealth and remote care have transformed from alternative options to one of the primary ways that people seek medical care, information and support. As we look to the future of remote care, we see a move away from one-off online patient visits to long-term virtual care relationships. Further, emerging digital health brands are poised to become top healthcare providers, or key partners for the biggest players in the space.
Moving forward, remote health will not only support people in times of illness, but will also improve the way they manage day-to-day wellness and care for themselves and their loved ones regardless of location. As we emerge from the pandemic, digital wellness platforms will also help keep communities healthy by providing the means to designate if and when individuals are safe to meet with others and travel.
Published February, 2021
Retail relationships are evolving from transactional to service-based. Brands are moving beyond discounts and points, offering connected services and support that add value and flexibility to meet their various needs and lifestyle goals, such as subscription-based offerings that remove the hassles of ownership and loyalty programs that reward members with exclusive experiences, expert support and special treatment.Membership Offerings
Now that consumers can easily search for a lower price elsewhere, loyalty program members are driven less by the promise of discounts and more by a desire to feel like insiders. Brands and retailers are looking beyond loyalty points and rewarding members with connected services and support, as well as experiences like early access to new products and one-of-a-kind events that invite them into the world of the brand, creating an emotional connection.Pay-For-Premium
Today’s consumers expect their favorite brands to serve as lifestyle partners, and many of them are willing to pay a premium in exchange for exclusive perks and services that add value to their daily lives. Brands and retailers are implementing membership programs that cultivate a reciprocal relationship and ongoing commitment with their most engaged customers.
In order to expand access to COVID-19 testing and help people get tested while staying at home, Kroger Health has developed an at-home rapid COVID-19 test that consumers can administer themselves. Kroger’s COVID-19 Rapid Antigen Test Kit, developed in partnership with Gauss Surgical, uses only a mobile device, nasal swab, and swab assay. To use the test, individuals follow simple step-by-step video instructions (in the Kit’s app) to properly collect the nasal swab and place it in the assay. After 15 minutes, people scan their test with the app, which uses a computer visioning software to deliver rapid test results. After FDA Emergency Authorization, Kroger Health expects the test will be available to purchase at the counters of Kroger pharmacies nationwide.Amazon's app-connected sleep monitor provides personalized insights
Technology leader Amazon is developing a contactless bedside system for tracking sleep apnea. The system uses a device that applies millimeter-wave radar to track people’s breathing and movement. Codenamed "Brahms," the palm-sized tracker displays data on a companion app and even communicates with other IoT devices in the home in the case of a health emergency. More broadly, Brahms can use machine learning to deliver broader insights on a person’s sleep health.Smart devices keep seniors safe and connected at home
CVS Health’s Symphony is a medical alert system designed to keep seniors safe and connected at home. Symphony consists of a collection of wearable and standalone home devices that include an always-on suite of sensors that can monitor for falls, motion, and room temperature. If something abnormal is detected (e.g., a fall, no movement for more than 24 hours), Symphony will notify designated caregivers or family contacts while also triggering a 24/7 emergency response platform.