This PSFK guide is a community connectivity report explores the innovative social and professional solutions being adopted to bring people closer together, remotely.
Balancing the realities of ongoing remote lifestyles with the underlying human need for social connection and familial community has become an important priority for both employees and employers, as well as consumers and brands. To address this gap, a variety of innovative technologies are being developed and deployed, providing new ways to support interpersonal relations.
In this community connectivity report, the PSFK iQ research team explores the innovative social and professional solutions being adopted to bring people closer together, remotely. To help our members better understand this increasingly important and meaningful space, PSFK has identified 6 key trends supporting remote social connection as well as the robust technologies off of which they are being built.
To help our community of retail industry change-makers better understand the ways in which brands, retailers and solution providers are delivering innovative social and professional solutions to bring people closer together in the digital domain, PSFK has identified 6 key trends that highlight innovative ways in which technology is being used to support remote social connection.
This community connectivity report includes:
This community connectivity report was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and Volkswagen.
Interpersonal relationships are complex and ever-evolving. As people’s families grow and social and professional circles expand, being a good parent, friend and colleague becomes even more of a challenge. AI-based tools are helping individuals be more empathetic and engaged as they communicate with the important people in their lives by sending reminders for upcoming events and surfacing potential issues like emotional stress in loved ones that might require a deeper conversation.Mirror Worlds
The mainstreaming of video games and mixed reality technologies is creating a new paradigm for how people socialize and interact in digital environments. By mirroring the rules and structures of the physical world, these ‘virtual spaces’ provide a level of comfort and familiarity that people can understand, which offers new opportunities for communication, planning and organizing and accessing information.Social Orchestration
When families, groups of friends or colleagues try to get together or make plans they currently have to navigate a disparate set of tools to coordinate their activities from calendars and spreadsheets to various communication platforms. In an effort to consolidate these actions into one place and make it easier to arrive at a consensus around questions like when and where, new platforms are taking a chat-first approach, while layering in the smart syncing of...