The conversation around health has changed. Consumers are looking beyond the traditional medical system to embrace a more holistic view of health and wellness, as digital platforms enable them to take a more proactive role in managing their health. At the same time, they expect more from the products and services they buy and have new standards for convenience, personalized service and transparency.
Through the lens of six industry pillars, PSFK’s Health & Wellness Retail Guide showcases how consumers are looking outside the traditional medical system to embrace convenient, accessible health and wellness solutions through a growing number of retail and service offerings. It is part of a series of reports focusing on retail innovation and customer experience to inspire the members of our business intelligence services.
Published September 2018