Health & Wellness Retail Guide

The conversation around health has changed. Consumers are looking beyond the traditional medical system to embrace a more holistic view of health and wellness, as digital platforms enable them to take a more proactive role in managing their health. At the same time, they expect more from the products and services they buy and have new standards for convenience, personalized service and transparency.

Through the lens of six industry pillars, PSFK’s Health & Wellness Retail Guide showcases how consumers are looking outside the traditional medical system to embrace convenient, accessible health and wellness solutions through a growing number of retail and service offerings. It is part of a series of reports focusing on retail innovation and customer experience to inspire the members of our business intelligence services.

Published September 2018

Pro content
The 30+ page playbook includes:

  • Key insights on the new consumer expectations for health and wellness
  • 3 guiding principles for delivering a new integrated model of health and wellness services
  • 6 trends-based initiatives supported by 24 exemplary case studies
  • Strategies for brands across industries to develop synergistic offerings for the health and wellness space
Additional content:

  • Summary presentation deck
  • Link to Retail Health & Wellness webinar recording

This report is part of a series that PSFK has published on innovation in in retail and along the customer experience journey. Our reports provide business ideas to corporate members of our research intelligence service. In addition, we provide talks and ideation workshops based on the contents of our surveys and guides. Contact our sales team at sales@psfk.com or +1 646 520 4672 for more information.

Summary Presentation
Immersion

Invite the analysts behind this PSFK report to come and provide a tailored presentation at your office or next conference. We work to tailor our talks to provide context and actionable recommendations for all audiences. Contact us.

Innovation Workshops

Turn the insights and recommendations found within this report into action through a workshop. Customized specifically for your business' goals, needs and culture, this is a hands-on dive into the ideas and trends in our reports, with a focus on implementing them for your own business or clients. Whether these run from 4 hours to 2 days, your team will leave not just inspired and informed, but ready to take action. Contact us.

Report Insights

Brand Activation & Immersion The Top 8 Most Unexpected Retailers Embracing Health & Wellness Trends

In this excerpt from PSFK's recently launched Retail Health & Wellness Debrief, take a look at eight of the most surprising retailers to embrace the evergreen health & wellness trend, speaking to its importance among consumers

Retail Interview: How CVS Is Making Healthy Living Accessible To More Consumers, Part 2

From going the extra mile to cut prescription costs and creating easy-to-understand iconographic labels to offering new beauty services for in-store customers, CVS is revamping its brand strategy to better cater to modern health needs

Grocery, Convenience & Supermarket How Kroger, Walgreens And Johnson & Johnson Are Using AI To Provide On-Demand Health Support

Brands are marshaling artificial intelligence to enable everything from personalized regimens that help customers treat skin conditions at home to voice-integrated tools that help diabetics monitor symptoms themselves

Delivery & Logistics Women's Telemedicine Platform Expands Into HIV Home-Testing Kits

In an effort to spread the use of PrEP, an HIV prevention drug, Nurx is offering customers an at-home lab testing kit as well as digital consulting with trusted providers

Health How Brands Are Democratizing Consumer Access To Mental Health Support

As consumer interest in looking after their mental health increases, brands are expanding their resource options, providing on-demand convenience in the form of virtual counseling and CBT-versed chatbots

Packaging & Product Engagement Men's Health E-Startup To Offer Female Line, 'Hers'

HIms' new women's beauty and wellness product line will capitalize on the popularity of telemedicine to help aid common and sensitive health concerns specific to female consumers

Post Purchase Service & Support Patients Can Snap A Mouth Selfie To Receive Dental Diagnoses

The Toothpic app connects patients with local dentists, helping more people access dental care by diagnosing issues virtually and potentially saving unnecessary office visits

Shopper Education & Assistance How Retailers Are Catering To Modern Male Consumers' Healthcare Needs

Helping de-stigmatize male health topics, brands are developing offers that cater to their specific needs, addressing once-sensitive issues in innovative ways and providing convenient at-home delivery for seamless support

View more posts about How Retailers Are Catering To Modern Male Consumers’ Healthcare Needs