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This research paper explores the innovations and experiential concepts brands and vendors are deploying to elevate the Orlando retail scene. From how brands are integrating food, hospitality and entertainment into one immersive concept to how theme parks are employing technology and activations to set new industry standards, Orlando retailers are adapting to the needs of consumers for personalized, dynamic service and experiences that go beyond the transaction. The following examples offer an insight into inventive ways brands and vendors are reimagining retail in food, travel and beyond.
Published December 2019