The Retail Trends Playbook 2020

The Retail Trends Playbook 2020 is a report by business intelligence platform PSFK in partnership with Microsoft that presents an intelligent technology framework for retailers to reinvent their end-to-end operations with the customer at the center. Supported with key trends, expert insights and strategies for executing retail with the aid of data-driven technologies, the Retail Trends Playbook 2020 will help brands and retailers define their strategic roadmaps and technology solution investments for 2019 and beyond.

Published February 2019

Free Download
The free-to-download report includes:

  • 8 trends and 4 themes illustrating the future of retail and the customer experience
  • Forward-thinking insights about changing consumer expectations and industry outlooks
  • Case studies illustrating retail trends in action
  • Key strategies to apply intelligent retail applications in your organization
  • Expert insights from industry leaders and activators

This report is part of a series that PSFK has published on innovation in in retail and along the customer experience journey. Our reports provide business ideas to corporate members of our research intelligence service. In addition, we provide talks and ideation workshops based on the contents of our surveys and guides. Contact our sales team at or +1 646 520 4672 for more information.


Invite the analysts behind this PSFK report to come and provide a tailored presentation at your office or next conference. We work to tailor our talks to provide context and actionable recommendations for all audiences.

Innovation Workshops

Turn the insights and recommendations found within this report into action through a workshop. Customized specifically for your business' goals, needs and culture, this is a hands-on dive into the ideas and trends in our reports, with a focus on implementing them for your own business or clients. Whether these run from 4 hours to 2 days, your team will leave not just inspired and informed, but ready to take action.


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