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Take me to PSFK iQThis PSFK Guide is a brand purpose report for retailers and brands to engage audiences, drive revenues and deliver social impact through better processes and practices.
Consumers are increasingly aligning their progressive values with their purchasing decisions, driving companies to rethink their operations and retail and marketing efforts. Top of mind for shoppers are how organizations are driving meaningful change through sustainability initiatives and DEI efforts. It’s now critical that businesses think beyond messaging about social impact as their customers are ready to hold them accountable for lack of follow through or by running campaigns that lack authenticity and transparency.
In this brand purpose report, discover how leading retailers and brands are innovating through better processes and practices. Learn how intrinsic motivation to prioritize social, cultural, and environmental responsibility, enables businesses to not only navigate shifting consumer expectations and marketplace change, but lead the way with responsibility and empathy, and understand how profit and purpose can be intertwined to drive growth.
In this brand purpose guide, discover how leading retailers and brands are innovating through better processes and practices. Learn how intrinsic motivation to prioritize social, cultural, and environmental responsibility, enables businesses to not only navigate shifting consumer expectations and marketplace change, but lead the way with responsibility and empathy, and understand how profit and purpose can be intertwined to drive growth.
This report provides:
This paper was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and Volkswagen.
Given the current state of the economy from supply chain disruptions to rising inflation, consumers, businesses and their workforces are facing increased living and operational costs. As a result, many companies are feeling the need to raise the prices of their products and services to compensate. Rather than simply pass along the increases to consumers without explanation, many organizations are using this moment as an opportunity to be transparent and upfront with their customers by...
Shared ResponsibilityConsumers are uniting under the banner of purpose (from climate conversations to workers’ rights) and are expecting the companies they buy from and the platforms they use to play an active role in promoting positive change. Recognizing that collective efforts can have the largest net positive impacts, organizations are spearheading shared ownership and ongoing donation models that make it easy for customers and clients to provide incremental financial support to fund significant actions.
Zero Impact ShippingContinued growth in eCommerce and increased consumer expectations around delivery speed have made fulfillment a major focus for retailers hoping to strike the right balance between convenience and cost. Combined with the environmental impacts of packaging waste and transportation, shipping and logistics are poised to become a major battleground for differentiating customer experience. To lead on the sustainability front, many organizations and third-party providers are striving to create zero impact delivery operations with carbon offsetting...
The environmental subscription service creates custom carbon offset plans tailored to both enterprise and family sustainability needs and impact goals, and wants to mitigate 50% of global CO2 emissions by 2040.
Walmart Canada Goes Carbon-Neutral For Last Mile DeliveryBy partnering with EcoCart, Walmart becomes the first major Canadian retailer to offer carbon-neutral last-mile delivery for its customers’ ecommerce orders, including online grocery delivery.
Innovative Payment Providers Are Incentivizing Green SpendingVisa, Mastercard, and other financial platforms are rewarding their users’ climate-smart spending and shopping by integrating tools from companies like Future and Doconomy into their payment offerings to better educate and inspire consumers around sustainability.