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This PSFK research paper gives an overview of how retailers are responding to customers’ expectations of immediacy, by transforming their supply chains and logistics streams from linear to distributed models by transforming their physical stores into e-commerce fulfillment centers. Meanwhile, shoppers are learning to appreciate the convenience and immediacy of using online or mobile apps to place their orders and maximize their time at a store. The research paper explores best-in-class articles and examples related to innovative ways retailers are delivering easy access to customers, while incentivizing shoppers to use buy-online pick-up in-store (BOPIS) to drive more foot traffic into brick-and-mortar stores.
Published March 2018