Reworking The Role Of The Store Associate

This PSFK report explores how technology is transforming the role of in-store staff and driving better customer experiences.

About the Report

The retail industry is rapidly changing with the advancement of technology. The role of the store associate is transforming to meet the demands of the modern customer. This report explores how technology is reworking the role of store associates and how it is driving better customer experiences.

Executive Summary

In the past, store associates were responsible for mundane tasks like stocking shelves and answering customer questions. However, with the rise of technology, the role of the store associate is transforming. The integration of technology in retail is changing how store associates interact with customers and manage store operations. From handheld devices to augmented reality, technology is enabling store associates to deliver personalized and seamless experiences that meet the ever-evolving needs of the modern consumer. In this report, we delve into how technology is transforming
the role of store associates and driving better customer experiences.

What You Will Learn

The latest trends in technology adoption among retail store associates.

• Best practices for implementing and
  using new technologies to improve store operations, customer experience, and sales.
• Case studies of retailers that have successfully integrated technology into their store associate experience.
• Strategies for training and upskilling store associates to maximize the benefits of new technologies.
• Insights into the changing role of the store associate and how technology is reshaping their responsibilities.
• Key considerations for selecting and implementing new technologies in your retail organization.
• Future trends in retail technology that will impact the role of store associates and the customer experience.