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Take me to PSFK iQThis PSFK report explores how technology is transforming the role of in-store staff and driving better customer experiences.
The retail industry is rapidly changing with the advancement of technology. The role of the store associate is transforming to meet the demands of the modern customer. This report explores how technology is reworking the role of store associates and how it is driving better customer experiences.
In the past, store associates were responsible for mundane tasks like stocking shelves and answering customer questions. However, with the rise of technology, the role of the store associate is transforming. The integration of technology in retail is changing how store associates interact with customers and manage store operations. From handheld devices to augmented reality, technology is enabling store associates to deliver personalized and seamless experiences that meet the ever-evolving needs of the modern consumer. In this report, we delve into how technology is transforming
the role of store associates and driving better customer experiences.
The latest trends in technology adoption among retail store associates.