Thanks to digital, today’s consumers have come to expect an outsize level of personalization and relevance every time they shop. Data, the key to unlocking these experiences, has largely been missing from offline retail, until now. The growing capabilities of in-store analytics more closely mirror those available online, allowing retailers to track and analyze real-world shopper behaviors in ways that were previously impossible.
While retailers have gained new insights into what’s happening inside their stores, they are also confronted with a new set of realities, thanks to growing consumer concern around their personal data. Consumers are no longer willing to simply give up their information without receiving a benefit in return. In response, retailers are beginning to rethink their relationship with shoppers to create a two-way value exchange around data.
PSFK’s Shopper Data Debrief explores how retailers are using in-store analytics and connected technologies to offer shoppers a superior customer experience — recognition, tailored recommendations and promotions, and merchandising and store design that keeps pace with their ever-changing needs. In return, companies are leveraging these data-driven insights to improve their end-to-end operations. The report explores leading case studies and details best practices to give organizations a roadmap for unlocking data within their physical footprints.
Published April 2019