The Shopper Data Debrief

Thanks to digital, today’s consumers have come to expect an outsize level of personalization and relevance every time they shop. Data, the key to unlocking these experiences, has largely been missing from offline retail, until now. The growing capabilities of in-store analytics more closely mirror those available online, allowing retailers to track and analyze real-world shopper behaviors in ways that were previously impossible.

While retailers have gained new insights into what’s happening inside their stores, they are also confronted with a new set of realities, thanks to growing consumer concern around their personal data. Consumers are no longer willing to simply give up their information without receiving a benefit in return. In response, retailers are beginning to rethink their relationship with shoppers to create a two-way value exchange around data.

PSFK’s Shopper Data Debrief explores how retailers are using in-store analytics and connected technologies to offer shoppers a superior customer experience — recognition, tailored recommendations and promotions, and merchandising and store design that keeps pace with their ever-changing needs. In return, companies are leveraging these data-driven insights to improve their end-to-end operations. The report explores leading case studies and details best practices to give organizations a roadmap for unlocking data within their physical footprints.

Published April 2019

The 30+ page report includes:

  • Key insights on navigating consumers’ desire for a personalized in-store experience and desire to control their personal data
  • 4 best practices for capturing and leveraging shopper data
  • 6 trends-based levers that represent key opportunities to harvest shopper data, supported by 18 exemplary case studies
  • List of key partners that can help retailers capture and analyze shopper data effectively
Additional content:

  • Summary presentation deck

This report is part of a series that PSFK has published on innovation in in retail and along the customer experience journey. Our reports provide business ideas to corporate members of our research intelligence service. In addition, we provide talks and ideation workshops based on the contents of our surveys and guides. Contact our sales team at or +1 646 520 4672 for more information.


Please provide your details so we can respond with more information about this report.


Insights From The Shopper Data Debrief

Analysis How Brands Like Shinola Translate Customer Insight Into Real-Time Product Development

From PSFK's Shopper Data Debrief, here's how contemporary retailers are leveraging shopper opinions in real-time in order to refine their products and services

Analysis How Retailers Like PepsiCo Are Improving Supply Chain Efficiency With Sales Data Optimization

From PSFK's Shopper Data Debrief, here's how three retailers are leveraging in-store purchase data to help inform inventory choices and predict consumer needs

Analysis When Collecting Customer Data, Best Practices Include Transparency And Clear Rewards

From offering shoppers total transparency to providing them obvious benefit for info-sharing, here are four critical pillars of data collection that let both customer and retailer win

Analysis How Retailers Like Tencent Are Optimizing Shopper Analytics With Behavioral Heat Mapping

From PSFK's Shopper Data Debrief report, here's how today's brands and retailers are retaining valuable consumer data from in-store tracking technologies

Podcast Podcast: Leveraging Shopper Data To Build Better Retail

In this show, PSFK researchers discuss case studies and best-in-class examples that illustrate how leading retailers are using shopper data to enable tailored and dynamic customer experiences

Analysis How Retailers Like Guess Are Personalizing The Shopping Experience In Real Time With Contextual Targeting

From PSFK's Shopper Data Debrief, here's how today's leading brands are using RFID and related technologies to provide relevant recommendations and assistance in real-time

Analysis How Retailers Like MAC Are Motivating Shoppers To Share Data With Mobile Recognition

From PSFK's Shopper Data Debrief report, here's how three innovative retailers are retaining valuable shopper data by bridging the digital-physical divide, synching shoppers' phones with the store experience

Analysis How Retailers Like Sephora Drive Conversion Using Personalized Recommendations

From PSFK's Shopper Data Debrief, here's how leading retailers like Walgreens and more are leveraging next-gen machine vision to learn and analyze shopper patterns