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Marketing Opportunities With New Interactive Formats

This PSFK Guide is a shopper marketing trends report for brands and retailers to create strategies for new promotional experiences and user-activated marketing campaigns.

Executive Summary

A shift in how consumers are discovering products and services, as well as connecting with their favorite brands and retailers, has ushered in a new wave of promotional and educational activations. To maintain relevance and drive loyalty within an increasingly hybrid landscape, brands and retailers are tapping into the unique capabilities of new technologies to leverage next-generation marketing formats that blur the most engaging aspects of physical activations with the streamlined nature of virtual and digital experiences.

Report Overview

In this shopper marketing trends report, the research team for the business intelligence platform PSFK iQ describes five strategies that show how brands can engage shoppers with next-generation promotional experiences and deliver enhanced, user-activated marketing campaigns. Each of the strategies is supported by recent best-in-class examples of innovation from the marketplaces.

What You’ll Learn In This Report

  • How advanced visualization technologies like augmented and virtual reality are helping brands generate excitement, while shoppable experiences and content are allowing customers to explore products and learn about their features in hyper-realistic ways.
  • How connected packaging and mobile mini-games can expand the ways brands can tactilely engage and communicate with their audiences.
  • Why tech-powered Interactive marketing formats are giving shoppers a more active role in the brand discovery experience by linking physical products, related digital landscapes, and remote adventures through exciting, location-powered immersive offerings.
  • How progressive brands and retailers are embracing a suite of new channels and new technologies to connect and engage their audiences.
  • Why companies are experimenting with fully owned physical experiences to bring their identities to life and delight shoppers with prizes and contests that serve as a platform to market both brand and product.

What’s In This Report?

In this shopper marketing report, PSFK describes five trend;-led strategies for brands and retailers to engage shoppers with next-generation promotional experiences and delivering enhanced, user-activated marketing campaigns. Each of the strategies is supported by recent best-in-class examples of innovation from the marketplace.

This shopper marketing trends report includes:

Who Prepared This Report?

This shopper marketing trends report was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and Volkswagen.