How to Use NFTs, Token Technology & Blockchain for Smarter Brand Engagement
This PSFK guide is a marketing strategy report on NFTs and how the web3 technology will power the future of advertising, marketing and brand engagement.
Companies across the world are experimenting with token technology to engage their customers. The technology associated with the non-fungible token (NFT) enables faster innovation, evolved customer experiences, and is helping companies and web3 communities reimagine how we market and sell goods, services and digital assets. Because of the ability to trace usage and apply smart processes that respond to the ownership and use of this asset class, the adoption of NFTs by brands and retailers is rapidly increasing in popularity.
In this marketing strategy report, PSFK researchers explore how brands and retailers can leverage NFT, token & ledger technology for customer engagement and advertising & marketing innovation. The report looks way beyond the Bored Ape Yacht Club and cryptocurrency market and presents its analysis in three stages of maturity when it comes to the use of NFTs to deliver tomorrow’s marketing and advertising solutions:
Part 1 dives into strategies for NOW where fungible tokens are currently being explored as tokens of value
Part 2 looks at the NEXT and the immediate future use of NFTs as a token for access
Part 3 considers the NEW and a more distant future for NFTs as platforms for new ideas
Ultimately, readers of this market report should come away with understanding how NFT-related technology and strategies will power the future of advertising, marketing and all brand engagement.
What You’ll Learn In This Report on NFT Powered Marketing
Why NFTs represent digital identities beyond the digital wallet
Why nonfungible tokes represent digital identities beyond the digital wallet, the cryptocurrency market and price of NFTs
Why ledger technology is making brand authenticity and business transparency ‘table stakes’
How NFTs are being used for exclusivity for owners and mega-fans
Why loyalty programs will get an upgrade using tokens
Why co-creating the future of a brand and product innovation
How NFTs can be used as an effective means of fundraising
Why token technology will ultimately lead to Improved creator control and equity
What’s In This Report?
Within this NFT marketing report, PSFK iQ researchers present the ways retailers and brands can leverage NFTs as a bridge to deeper consumer experiences.
This marketing strategy report provides:
9 strategies to deliver deeper and better brand engagement experience through NFT technology
27 best-in-class examples of how brands, retailers, communities and organizations are using NFT technology to align with the desires and expectations of their consumers
Counting the NFL’s Tom Brady as a co-founder and co-chairman, Autograph’s NFT platform creates bespoke digital collections and experiences featuring some of the world’s most legendary athletes and performers.