This shopper marketing & promotion guide is a report on how NFT and web3 technology will power the future of advertising, marketing and brand engagement.
Companies across the world are experimenting with token technology to engage their customers. The technology associated with the non-fungible token (NFT) enables faster innovation, evolved customer experiences, and is helping companies and web3 communities reimagine how we market and sell goods, services and digital assets. Because of the ability to trace usage and apply smart processes that respond to the ownership and use of this asset class, the adoption of NFTs by brands and retailers is rapidly increasing in popularity.
In this marketing strategy report, PSFK researchers explore how brands and retailers can leverage NFT, token & ledger technology for customer engagement and advertising & marketing innovation. The report looks way beyond the Bored Ape Yacht Club and cryptocurrency market and presents its analysis in three stages of maturity when it comes to the use of NFTs to deliver tomorrow’s marketing and advertising solutions:
Ultimately, readers of this market report should come away with understanding how NFT-related technology and strategies will power the future of advertising, marketing and all brand engagement.
Within this NFT marketing report, PSFK iQ researchers present the ways retailers and brands can leverage NFTs as a bridge to deeper consumer experiences.
This marketing strategy report provides:
This report was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and Volkswagen. During the research for this paper, original Interviews were conducted with the following pioneers and their opinions can be found across this report :
Published on: May 14, 2022
The value of crowdfunding has proven a place in web 2 and only continues to grow with the increased adoption of NTFs. It ties back to the notion of community which is so inherent in the successful adoption of NFTs for both brands and the consumers who engage with those brands. People want to feel that they are part of a group, and the same applies to fundraising. Sending money off into the ether doesn’t...Members As Co-Creators
In the future, NFT owners will own more than unique digital goods. They will also be influential in leading product development, instrumental in community discussions on Discord and branded circles such as DAOs and utilizing NFTs and the technology behind them in an array of creative ways.Proof of Fandom
Fans have always collected rare and unique items, as hobbyists gather products and one-of-a-kind assets from brands, celebrities, sporting memorabilia and more. With NFTs, the rise of collectible goods built for the digital era has increased the value of both physical rare collectors items and created a new cohort of digital collectibles that invoke a cult-like following. Collectible goods have taken on a new meaning with the increased blend between physical and digital, as now...
Counting the NFL’s Tom Brady as a co-founder and co-chairman, Autograph’s NFT platform creates bespoke digital collections and experiences featuring some of the world’s most legendary athletes and performers.