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How to Sell on Social Media, Marketplaces & beyond the Online Store

This PSFK’s guide is a ecommerce strategy report to engage and transact with customers across digital & social content and commerce platforms.

Executive Summary

With consumers increasingly spending their time on social media, streaming platforms, and other digital channels both creating and intaking content, retailers as a result are garnering less consumer attention on their eCommerce sites. Brands have the challenge and opportunity to evolve their ecommerce strategy to meet consumers where their target consumers are, adapt their messaging to speak to their desired customer, and develop content that fits within these digital environments and creates a seamless experience.

Report Overview

In this ecommerce strategy report, the PSFK iQ research team explores the tools, technologies, and solutions brands and retailers are using to influence, engage, transact and connect with consumers across an omniplatform ecommerce and social commerce landscape. Through five featured trends and highlighted marketplace examples, this report will help your organization develop a strategy that provides elevated engagement for customers as they engage with your brand in the digital domain.

What You’ll Learn In This Report

  • Learn how to take advantage of anywhere eCommerce, how to cultivate an engaged fan base, and what social platforms and service providers are helping reach consumers on their own terms by enhancing the online experience.
  • While already popular in other parts of the world, how emerging opportunities like livestreamed shopping and super apps can provide a personalized experience are gaining mainstream adoption to engage today’s digital shoppers and potential customers.
  • From brand fan communities and personal shopping bots, to a live streamed mobile experience, how services that elevate the customer experience will define the next era of ecommerce businesses and the shopping journey.
  • In order to meet the unique challenges of selling online in a rapidly shifting consumer landscape, how retailers are actively exploring how best to integrate new payment methods securely, provide on-demand customer journey assistance, and foster loyal customers in third party environments beyond the retailer’s online store through a unified experience across multichannel commerce.
  • How brands and retailers are increasingly looking to online channels, streaming platforms and mobile app leaders for innovative commerce practices.
  • Why brands are cultivating an engaged consumer base and designing their successful omniplatform strategy based on actual consumer feedback and data driven consumer experience insights.
  • With the growing demand and necessity for digital commerce channels and capabilities, why retailers have been quickly transforming their operations and strategies to go beyond the convenience and utility of eCommerce to offer experiences that deliver personalized support, entertainment and a great sense of community.

Watch a Presentation of this  Ecommerce Strategy Research plus Expert Opinion

What’s In This Report?

In this ecommerce strategy report, the PSFK iQ research  team explores the tools, technologies, and solutions brands and retailers are using to influence, engage, transact and connect with consumers across an omniplatform ecommerce and social commerce landscape. Through five featured strategies and highlighted marketplace examples, this report will help your organization develop a strategy that provides elevated engagement for customers as they engage with your brand in the digital domain.

This ecommerce strategy report provides:

Original Insights & Statistics In This Report

  • Only 33% of online US shoppers prefer to click through and buy a product on a brand or retailer’s eCommerce site when that product is discovered on a social media or news site. 25% prefer to buy the product without leaving the social media or content platform, and 13% are still inspired to go buy the product in store.
  • 56% of US shoppers have used a livestream to shop online, and 31% of those shoppers say they are more likely to buy a product that they discover it on a livestream.
  • 29% of US consumers are or plan to use shopping assistants (bots) in the future.
  • Research shows if a US shopper was to join their favorite brand’s online community, engagements that they would expect include redeemable coupons (46%), to receive a token or digital asset for participation (32% of shoppers), guaranteed access to products prior to selling out (32%), promotions about the brand’s product (28%).

Who Prepared This Report?

This ecommerce strategy report was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and Volkswagen.