The Sports Debrief

In the world of sport, the difference between winning and losing is decided by the narrowest of margins. As a result, athletes are forever looking for a competitive edge that will help them outpace their rivals, continue honing their craft and push past their next challenge.

The Sports Debrief provides inspiration for all creative professionals no matter what market sector or business discipline they focus on. This PSFK report shares insights and key takeaways that inspire personal optimization not just in the realm of sport, but also in business and health. Dive into our findings to understand how the latest wearable tech, dietary routines and cognitive techniques can unlock actionable lessons in your work.

Published October 2016

Featured in the 20+ page report, readers will find:
  • 5 keys for exceptional performance on and off the field
  • 7 comprehensive trends elevating a performer in every stage of the workout process
  • 21 best-in-class examples of companies optimizing performance for the individual athlete
  • Lessons for creative businesses to improve workflow, marketing and customer experience
  • Insights and statistical support from industry leaders
  • Interviews and opinions from industry leaders including GE and Gatorade

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Insights From The Sports Debrief

Op-Ed Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

Op-Ed General Electric: Lighting’s Impact On Sleep Is More Than The Off Switch

Jeff Patton, General Manager of Connected Home Products at GE Lighting, uncovers how lighting technologies can affect our sleep cycles

Interview How Gatorade Is Changing The Way Athletes Hydrate

PSFK learns about the sport drink manufacturer's hydration tracking system with Head of Innovation and Design Xavi Cortadellas

Op-Ed Fitness Advocate: Paving The Future of Workouts With Audio

Ethan Agarwal, CEO of Skyfit, shares how he's democratizing access to boutique fitness classes through an app