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Email us at sales@psfk.comWhat The Shopper Wants in 2022 and Beyond
This PSFK guide is a consumer insights report for 2022 for business leaders at retailer and brand organizations. It is available to all PSFK iQ Members and all users who sign up for a free Trial to the iQ platform.
Executive Summary
This presentation document outlines the needs and wants of the mainstream shopper today and tomorrow. The consumer trends research is relevant to all decision makers involved in the development in the developing strategies connected with ecommerce, loyalty, store associates, digital customer experience, social media, personalization and corporate responsibility.
Report Overview
In this consumer insights report for 2022, PSFK researchers explore the emerging needs and wants of the shopper today. The contents of this report is based on the persistent consumer sentiment themes that run through PSFK’s library of research on innovation in retail and along the customer experience journey.
What You Will Learn From This Report
- Why retail must be available where the shopper can be found in real time, in whatever channel they happen to be in — digital, physical, social, virtual.
- Why loyalty is about being there for the shopper, wherever, forever.
- Why consumers want access to hyper-informed support anytime and anywhere.
- How consumers want to discover – and buy – new products in the spaces they already hang out in.
- Why shoppers want representative merchandising, unique service experiences and 1:1 communication. Every time.
- How the shopper expects an interaction that respects their data and allows them to control it and the experience it provides.
- Why shoppers want the companies that they buy from to take a stand and have a role in solving big issues.
- Where retail will be going in the future in terms of customer service, brick and mortar stores, online sales and digital adoption
Featured Examples
buybuy BABY Launches An On-Demand Platform For New ParentsRetailer buybuy BABY created an on-demand parenting platform designed to help new parents break through the clutter of information so that they can navigate childcare and develop their own parenting style. Called ‘welcome to parenthood,’ the program will take place both in-store and online through new digital offerings, reimagined shopping experiences, and educational content. Through the extended platform, parents will be able to access an array of programs, such as, Parenting Pros which offers advice and content from a team of pediatric professionals; The Village support network; Digital Concierge Services that allows parents to chat directly with product experts; and more. Users will also have access to livestream shopping events, on-demand content, and virtual education opportunities through a range of classes and free webinars.
