Storytelling Within The Physical Retail Channel

This research paper provides an overview of how brands are rethinking what’s possible with experiential retail, in order to deeply connect and stay relevant in the minds of consumers. From participatory entertainment to exclusive engagements, this physical retail channel paper includes insights and best-in-class examples of how brands are leveraging technology to create unique and cutting-edge experiences that provide customers with more immersive and interactive shopping journeys. The report also features case studies that showcase examples of successful and unsuccessful experiential retail that helped and hurt brands.

Published June 2019

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The 15-page report includes:

  • 6 trends pushing forth the world of experiential retail
  • 20 trend-supporting exemplary case studies
  • 4 case studies of good & bad experiential retail
  • 19+ insights and stats that will help you support your research

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Insights From Storytelling Within The Physical Retail Channel

Analysis How Retailers Like KIND Are Harnessing AR To Simplify Shopping

Thanks to brands like Macy's and Sephora, shoppers can use augmented reality to find out exactly what they're buying, even before they purchase a product

Related CX Insights

Case Study This On-Demand Tailor Service Is Helping Fashion Brands Enable High-Touch Retail

Hemster is the first service of its kind, offering bespoke tailoring through recognizable brands both in stores and at home

Delivery & Logistics Sustainable P2P Startup Shoe Bank Lets Consumers Trade Kicks For Free

The Los Angeles-based re-commerce platform Shoe Bank is tackling the problem of unworn shoes through sustainable swapping

Brand Activation & Immersion These Diverse Resources Prove That Camping Is Meant For Everyone

No two campers are exactly alike, and these brands work to provide spaces for people of marginalized identities in the outdoors community

Cafe & Restaurant IHOP Is Inviting L.A. Loyalty Members To Dine In Its Exclusive Tiny-House Restaurant

The Tiny IHOP Dinner Series lets select MYHOP members enjoy pancakes inside the brand's smallest restaurant, which includes only one booth

Beauty How The Body Shop Is Reviving Its U.S. Presence Through Activism And Sustainable Store Concepts

The Body Shop GM, Andrea Blieden, discusses leaning into the brand's heritage as a revolutionary, female-founded co, cultivating activist and sustainability measures to connect with values-driven millennials in a competitive, indie-saturated beauty market

Children Five Below Is Transforming Some Of Its Stores Into Esports Hubs

Discount retailer Five Below, which invested in eports infrastructure brand Nerd Street Gamers, will add gaming venues to its stores

Features How The Sharing Economy Is Making Camping More Social

Services like Airbnb and Tentrr are reimagining camping by making it easier to meet fellow enthusiasts and book one-of-a-kind experiences

Baby Boomers These Retirement Communities Are Reinventing Senior Living

Co-living spaces like Ollie and themed communities like Margaritaville are changing the face of retirement, providing a new standard of life for residents