Storytelling Within The Physical Retail Channel

This research paper provides an overview of how brands are rethinking what’s possible with experiential retail, in order to deeply connect and stay relevant in the minds of consumers. From participatory entertainment to exclusive engagements, this physical retail channel paper includes insights and best-in-class examples of how brands are leveraging technology to create unique and cutting-edge experiences that provide customers with more immersive and interactive shopping journeys. The report also features case studies that showcase examples of successful and unsuccessful experiential retail that helped and hurt brands.

Published June 2019

The 15-page report includes:

  • 6 trends pushing forth the world of experiential retail
  • 20 trend-supporting exemplary case studies
  • 4 case studies of good & bad experiential retail
  • 19+ insights and stats that will help you support your research

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Insights From Storytelling Within The Physical Retail Channel

Analysis How Retailers Like KIND Are Harnessing AR To Simplify Shopping

Thanks to brands like Macy's and Sephora, shoppers can use augmented reality to find out exactly what they're buying, even before they purchase a product

Related CX Insights

Advertising How Pepsi And Walgreens Are Bringing Digital Personalization To IRL Campaigns

Taking targeted advertising to the next level, Pepsi and Walgreens both launched tech-forward campaigns tailored to individual consumers in physical locations

Consumer Goods How Tech X Apparel Is Helping Brands Like Under Armour Personalize The Wearing Experience

With exclusive content and improved athletic tracking, apparel from retailers like Wrangler and Mammut is further immersing consumers in the brand experience

Brand Activation & Immersion This Cruise Line Is Offering Luxury Apartments To World Travelers

Blue World Voyages is a new cruise brand that's offering 40 high-end residences aboard its maiden ship, which will launch in 2021

Cafe & Restaurant McDonald's Automated 'To Go' Concept Offers New Take On Take Out

Hoping to serve consumers even faster, the fast-food franchise debuted in London the first of its new restaurant formats serving only take-out and featuring a completely automated front of house

Banks, Insurance & Financial Services Apple Users Can Now Go Wallet-Free With A New Digital Credit Card

The tech giant is now venturing into banking with the Apple Card, an online-first credit card that's available to all of its U.S. users

Children Rockets of Awesome Debuts An Immersive, Discovery-Driven Kids Popup In NYC

Moving from online to a physical store, the clothing brand's experimental pop-up is a haven for kids who want something more from shopping

Entertainment How CPG Names Like Pepsi And KIND Are Reimagining Storytelling With AR

Leading brands are stepping-up the storytelling game with immersive experiences that combine the history of the brand with AR

Customer Experience Journey From Pinterest To Amazon, Retailers Are Improving Apparel Shopping Through AI Personalization

Taking data from customers' searches and body types, the following brands and services have incorporated AI into the recommendation process, catering to every apparel shopper both online and off