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PSFK Report

Storytelling Within The Physical Retail Channel

This research paper provides an overview of how brands are rethinking what’s possible with experiential retail, in order to deeply connect and stay relevant in the minds of consumers. From participatory entertainment to exclusive engagements, this physical retail channel paper includes insights and best-in-class examples of how brands are leveraging technology to create unique and cutting-edge experiences that provide customers with more immersive and interactive shopping journeys. The report also features case studies that showcase examples of successful and unsuccessful experiential retail that helped and hurt brands.

Published June 2019