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Take me to PSFK iQThis PSFK guide is a retail innovation report on supporting customer self care to help people achieve a better, more consistent form of personal well-being and seek greater balance and control in their lives.
As the world evolves at lightning speed, it can sometimes be difficult for consumers to keep up with the pace of their daily existence, much less feel comfortably grounded within the ever changing situations and myriad double-binds of modern life. Brands and retailers are leveraging the holistic understandings arising around personal wellness, self-care, and mental health to provide a deep array of personalized and connected resources for consumers to grow, heal, and better understand themselves.
In this report, the PSFK iQ Research team explores the innovative tools and emergent methods being deployed and adopted across the full spectrum of behavioral and emotional experiences. To help our community of retail change makers better understand the robust new ecosystem of offerings at play in this increasingly important and personalized space, PSFK has identified 4 key trends-led strategies that support the growth and healing of consumers as they strive to achieve a better, more consistent form of personal well-being and seek greater balance and control in their lives.
To help our members better understand the robust new ecosystem of offerings at play in this increasingly important and personalized space, PSFK has identified 4 key trends-led strategies supporting the growth and healing of consumers as they strive to achieve a better, more consistent form of personal well-being and seek greater balance and control in their lives. We’ve explored the innovative tools and emergent methods being deployed and adopted across the full spectrum of behavioral and emotional experiences.
This business report on supporting customer self care includes:
This business report on supporting customer self care was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and Volkswagen.
With a growing mental health crisis, particularly among more serious conditions like chronic depression, chemical addiction and PTSD, there is a need for radical new solutions to unlock deeper understanding and promote healing. Psychedelics and other schedule 1 drugs, as well as emerging technologies like VR simulated scenarios are being explored as alternative treatments, alongside the guidance of trained therapists to help patients confront and overcome the root causes of their issues.
Mental Health TrainingA more holistic understanding of how mental and emotional wellness are now placed on more equal footing with physical well-being, understanding the impacts that one can have on the other. To help people achieve more balance and better deal with the stresses of everyday life, new solutions for strengthening mental health take a programmatic approach that combines 1:1 and group conversation with meditation resources and expert advice.
Multi-Sensory MeditationIn an effort to help people disconnect from the stresses of their days and recenter themselves, designers are tapping into various sensory elements - lighting, sound, haptics, etc. - to create standalone products and environments that promote relaxation and meditative states. By heightening certain stimuli and providing guiding cues, these systems can help people more easily achieve their desired state of calm, focus or rest.
Digital health powerhouses, Ginger and Headspace, have officially merged together to form a singular preventative platform, Headspace Health, after first announcing the deal this past August.
BehaVR Reimagines Mental Health Care With Virtual Reality And Behavioral ScienceThe Nashville-based, virtual reality and behavioral health innovator is on a hot streak of new digital therapeutic product launches and partnerships
Kama Integrates Sexuality Education With Psychotherapy SolutionsThe self-described first-to-market sexual wellness company uses breath and touch techniques to shift users’ focus back to their bodies, increase sensation, and find balance.