How to help customers' well-being, balance and control of life through self-care

This PSFK guide is a retail innovation report on supporting customer self care to help people achieve a better, more consistent form of personal well-being and seek greater balance and control in their lives.

Executive Summary

As the world evolves at lightning speed, it can sometimes be difficult for consumers to keep up with the pace of their daily existence, much less feel comfortably grounded within the ever changing situations and myriad double-binds of modern life. Brands and retailers are leveraging the holistic understandings arising around personal wellness, self-care, and mental health to provide a deep array of personalized and connected resources for consumers to grow, heal, and better understand themselves.

Report Overview

In this report, the PSFK iQ Research team explores the innovative tools and emergent methods being deployed and adopted across the full spectrum of behavioral and emotional experiences. To help our community of retail change makers better understand the robust new ecosystem of offerings at play in this increasingly important and personalized space, PSFK has identified 4 key trends-led strategies that support the growth and healing of consumers as they strive to achieve a better, more consistent form of personal well-being and seek greater balance and control in their lives.

What You’ll Learn In This Report

• How by placing mental health and self-care on an equal footing with physical well-being, a fresh new wave of therapeutic platforms and programmatic wellness offerings have emerged.
• How radical new solutions and alternative treatments are promoting tailored growth and innovating self-care through multi-sensory and virtual reality technologies.
• Why guided experiences using schedule 1 substances are being utilized to unlock deeper, more lasting states of personal healing.
• How new and more nuanced conversations around sexual wellness are also giving rise to a growing acceptance of its place as a pillar of consumers’ self-care and well-being.
• How connected products and digital platforms are helping consumers better understand their own pleasure, as well as expanding the positive role it can play in their daily lives.

What’s In This Report?

To help our members better understand the robust new ecosystem of offerings at play in this increasingly important and personalized space, PSFK has identified 4 key trends-led strategies supporting the growth and healing of consumers as they strive to achieve a better, more consistent form of personal well-being and seek greater balance and control in their lives. We’ve explored the innovative tools and emergent methods being deployed and adopted across the full spectrum of behavioral and emotional experiences.

This business report on supporting customer self care includes:

• 4 trends bringing to life how technology is being used to digitize the fashion industry, fostering growth and innovation.
• 14 best-in-class examples from organizations leading the way through innovation
• Consumer insights around changing behaviors and expectations around self-care

Who Prepared This Report?

This business report on supporting customer self care was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and Volkswagen.