Within a hybrid state of work and home, blurred lines are affecting both consumer mental health and wellness, as well as impacting the majority of productivity touchpoints for work, school, and physical fitness. As consumers’ lives become increasingly supported by a variety of interconnected solutions, a deepening suite of new tools is allowing consumers to overcome the ever-present barriers behind positive behavioral change, increasing their individual motivation and accountability with built-in incentives and personalized positive reinforcement.
Productivity enhancements like gamification are helping to reframe tasks, projects, and to-dos as fun competitions with measurable outcomes, altering consumer mindsets by better reinforcing positive outcomes and pairing micro-actions with trackability to make both short-term and long-term goals feel more achievable. New platforms are providing actionable, data-fueled frameworks paired with personalized education and advice to inspire and empower baseline consumer goal-setting. This general shift from passive and reactive approaches to productivity and personal management, toward one that is supported, proactive, and even at-times automatic, can be seen across all age groups in both student and employee-employer audiences.
New tools and smart-feedback loops are helping alleviate the cognitive load many consumers are now facing, as well as offering peace of mind around their emotional well-being by layering in appropriate advice, education, and resources through the use of personalized AI. Smart watches, wristbands, and other wearable devices are now leveraging user data toward not just physical goals, but mental health and emotional benchmarks as well. These changes in consumer growth habits also include solutions and services geared toward children, who are spending more and more time online, and balancing parental supervision and screen-time best-practices with a child’s autonomy, privacy, and well-being is an important factor in driving and promoting positive behaviors.
The upside of having access to a nearly endless stream of information and media is that people can be more tapped in and engaged than ever before. The downside is that people feel equally overwhelmed by the sheer volume content they’re now exposed to. From personal searches to a steady stream of messages and alerts from services and contacts it can feel impossible to keep up. Completely disconnecting prompts fears of missing out so is not an option for most. Intuitive organization tools and AI-based systems are stepping in to relieve that cognitive load by giving people new ways to curate information or acting as gatekeepers for when and how much information is shared.Gamified Motivation
As parents and individuals look to promote positive habits like exercise and healthy eating or ensure the completion of daily chores like homework or walking the dog, they’re turning to digital platforms that layer in elements like social accountability and rewards to keep their kids and themselves motivated. These tools allow anyone to assign tasks, track progress and offer bonuses and words of encouragement, while some even tie real world achievements to advancements or unlocked features within a digital narrative.Goal-Based Planning
Whether saving for a major purchase or attempting to learn a new skill, the process of working towards a long-term goal or behavior change can feel daunting. Progress can feel slow and the steps required can feel unrealistic or overly time consuming. To help people stay on track and complete achievable, bite-sized actions on a regular basis without giving up or getting frustrated, new platforms are providing the necessary frameworks and tools and pairing that with the right education and advice along the way.
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