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Supporting Customers’ Personal Growth

Within a hybrid state of work and home, blurred lines are affecting both consumer mental health and wellness, as well as impacting the majority of productivity touchpoints for work, school, and physical fitness. As consumers’ lives become increasingly supported by a variety of interconnected solutions, a deepening suite of new tools is allowing consumers to overcome the ever-present barriers behind positive behavioral change, increasing their individual motivation and accountability with built-in incentives and personalized positive reinforcement. 

Productivity enhancements like gamification are helping to reframe tasks, projects, and to-dos as fun competitions with measurable outcomes, altering consumer mindsets by better reinforcing positive outcomes and pairing micro-actions with trackability to make both short-term and long-term goals feel more achievable. New platforms are providing actionable, data-fueled frameworks paired with personalized education and advice to inspire and empower baseline consumer goal-setting. This general shift from passive and reactive approaches to productivity and personal management, toward one that is supported, proactive, and even at-times automatic, can be seen across all age groups in both student and employee-employer audiences. 

New tools and smart-feedback loops are helping alleviate the cognitive load many consumers are now facing, as well as offering peace of mind around their emotional well-being by layering in appropriate advice, education, and resources through the use of personalized AI. Smart watches, wristbands, and other wearable devices are now leveraging user data toward not just physical goals, but mental health and emotional benchmarks as well. These changes in consumer growth habits also include solutions and services geared toward children, who are spending more and more time online, and balancing parental supervision and screen-time best-practices with a child’s autonomy, privacy, and well-being is an important factor in driving and promoting positive behaviors.