This PSFK guide is a special report for consumer goods companies, service providers and retailers on marketing to millennial parents and providing services and support to their families.
Parenting is nothing new, but unlike previous generations, as digital natives are entering the cohort they are influencing the general needs and expectations around parenting lifestyle. There is growing demand from millennial parents for play-focused experiences that create child-parent bonding activities, plus there’s a desire to easily access experts at all stages of parenting.
Savvy companies are not only capitalizing on the opportunities as brands and retailers step up as family partners but they are also creating innovative solutions that help them reach out to this segment of consumers and influence purchasing decision making. Specifically, they are using social media platforms like Instagram and Facebook to engage with these audiences, and they are leveraging mobile apps to deliver relevant content to those who want it most.
Millennials have become the largest demographic group within the parent population and brands and retailers need to adapt to meet the changing demands. In this report on marketing to millennial parents, PSFK researchers explore the opportunities that brands and retailers can leverage in order to appeal to modern families. Supported by best-in-class examples of innovation, understand the generational changes in the cohort and get to know how brands can engage and support in post-pandemic family routines and household decisions.
H&M's innovative collection of compostable baby clothes offers a window into the retailer's broader strategy of appealing to the sensibilities of a new generation of millennial parents.Walmart Offers Services For Expectant & New Parents, In-Store & Online
Walmart, together with Tot Squad, is giving parents and new families an innovative new support platform dedicated to making everything from the first few weeks of parenthood to the first couple years a little easier.