Multi-Brand Marketplace Strategy

This ecommerce & virtual stores guide provides a report on marketplace strategy to help retailers and consumer goods companies understand how to leverage e-marketplace ecosystems to drive sales, acquire new customers and build brand awareness.

Executive Summary

eCommerce growth has been explosive, however, marketplace expansion has already outpaced it. This unprecedented rise in marketplaces gives consumers a significantly wider choice of digital platforms to engage with and spend money on, driving greater competition across the online commerce landscape. Meanwhile, marketplace operators have been creating tools and resources for brands wishing to increase sales, test new markets, acquire new customers or leverage external logistics capabilities.

All companies – ranging from mega-marketplaces to category-specific multi-brand stores, and brand-owned digital marketplaces to social commerce platforms — all need to understand the complex ecosystem of marketplaces – their advantages as well as their drawbacks – in order to leverage the relevant opportunities for their businesses and, in this way, stay ahead of the change.

Report Overview

Marketplaces are driving a fundamental shift in online consumer spending. In this marketplace strategy report, PSFK researchers explore what the current digital marketplace ecosystem has to offer in terms of customer experience and how brands can leverage the opportunities that come with the change. Supported by best-in-class examples of innovation, understand recent shifts in online commerce and learn about the different marketplace business strategies employed by brands.

What You Will Learn From This Marketplace Strategy Report

• This marketplace strategy report will help the reader understand digital transformation and the marketplace business landscape plus the types of online marketplaces
• Why consumers are engaging in digital marketplaces and why brands are including marketplace sales in their strategies
  The marketplace models, the sources of revenue from online sales and how brands can make the most of the digital marketplace revolution
• Examples of best-in-class experience for customers within B2C marketplaces and similar digital channels
• How brands are leveraging vertical, horizontal and niche marketplaces and what different marketplace structures have to offer

Who Prepared This Report

This ecommerce & virtual stores research paper has been developed by the same researchers and analysts who help the world’s leading companies (inc. Nike, Google & Samsung) understand and activate trends. They help companies that include Nike, Google & Samsung with their sector-leading market research platform and bespoke trends research and innovation consulting.

Published September 2022