This ecommerce & virtual stores guide provides a report on marketplace strategy to help retailers and consumer goods companies understand how to leverage e-marketplace ecosystems to drive sales, acquire new customers and build brand awareness.
eCommerce growth has been explosive, however, marketplace expansion has already outpaced it. This unprecedented rise in marketplaces gives consumers a significantly wider choice of digital platforms to engage with and spend money on, driving greater competition across the online commerce landscape. Meanwhile, marketplace operators have been creating tools and resources for brands wishing to increase sales, test new markets, acquire new customers or leverage external logistics capabilities.
All companies – ranging from mega-marketplaces to category-specific multi-brand stores, and brand-owned digital marketplaces to social commerce platforms — all need to understand the complex ecosystem of marketplaces – their advantages as well as their drawbacks – in order to leverage the relevant opportunities for their businesses and, in this way, stay ahead of the change.
Marketplaces are driving a fundamental shift in online consumer spending. In this marketplace strategy report, PSFK researchers explore what the current digital marketplace ecosystem has to offer in terms of customer experience and how brands can leverage the opportunities that come with the change. Supported by best-in-class examples of innovation, understand recent shifts in online commerce and learn about the different marketplace business strategies employed by brands.
This ecommerce & virtual stores research paper has been developed by the same researchers and analysts who help the world’s leading companies (inc. Nike, Google & Samsung) understand and activate trends. They help companies that include Nike, Google & Samsung with their sector-leading market research platform and bespoke trends research and innovation consulting.
Published September 2022
Marketplaces are positioning themselves as leading brand partners by building an ecosystem of services. While barriers to starting an online business or brand are lower than ever, many young creatives and entrepreneurs still find the process of getting off the ground and scaling their offering challenging. For established brands, marketplace resources and capabilities streamline all necessary procedures to meet the unprecedented demands of the modern consumer. From AI customization and data-informed management tools to warehousing...Consumer Communities
Ensuring customers get the most out of a purchase by offering access to a likeminded community, expert resources, and related servicesContextual Targeting
Promoting product awareness by creating playful OOH engagements that intersect with consumers during their daily routines
In the hope of reaching 50% of sales volumes from brand partnerships, Zalando is continuing to build its extensive partnership and marketplace ecosystem.