PSFK’s professional-grade research platform, featuring access to our full-report library and on-demand research services.Take me to PSFK iQ
As businesses and their employees rapidly adjust to an increasingly remote workplace, they must also consider what digital solutions and resources they need in place to support individual and collaborative workstreams, company culture and morale. The COVID-19 crisis has forced businesses in every industry to reengineer core systems and processes, which have traditionally been seen as barriers to alternate work arrangements. Correlating with an unprecedented rate of technology adoption within workforces around the world, a new set of needs has emerged, from remote collaboration and communication to secure access to shared files and applications.
This report focuses on the ways businesses are powering the next generation of anywhere work and productivity, which can seamlessly take place across physical and digital environments. Through dynamic tools and personal resources, companies are reimagining the idea of the workplace and bringing it to life in both a both practical and emotional context.
Published July 2020
Brands are building stronger communities by establishing digital and physical platforms and activations that help foster the relationship among customers and encourage participation, empowering consumers to co-create the rules and even inviting them into the R&D process. It includes hosting programmed events to build confidence in a purchase or product use in an engaging manner. It also includes peer-to-peer platforms where consumers can interact and exchange with each other.Cloud Synthesis
Retailers are sitting on a wealth of data, but these valuable insights often get lost between disparate teams and siloed channels. Data-driven communication channels can help optimize communication between factories, warehouses, stores and other supply chain elements, sharing key information between partners through cloud infrastructures and keeping everyone on pace to deliver excellence.Virtual Collaboration
With increased remote work and distributed team structures, retailers are evolving their creative and productive processes into virtual and/or technology-aided operations. Virtual and 3D platforms, AI mapping tools, and online operations marketplaces are allowing design brands, retailers, partners, and vendors to seamlessly collaborate, share and adapt their work in real time—from any workplace.