The Tokyo Retail Innovation Guide

Tokyo is known for balancing futuristic innovations with deep-rooted traditions, serving as a hub for unique “best of both worlds” experiences that excites a local population of 14 million and attracts a growing number of 20 million worldwide visitors. As a result, retailers are differentiating themselves and aligning with the city’s ethos by experimenting with a blend of cultural designs and next-gen retail technologies, creating well-crafted consumer experiences with optimized efficiency. PSFK’s Tokyo Retail Guide 2019 surveys the retail landscape of Japan’s capital city and reveals best-in-class examples of brick-and-mortar innovation that connects with global customer experience trends.

Published August 2019