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PSFK Report

The Tokyo Retail Innovation Guide

Tokyo is known for balancing futuristic innovations with deep-rooted traditions, serving as a hub for unique “best of both worlds” experiences that excites a local population of 14 million and attracts a growing number of 20 million worldwide visitors. As a result, retailers are differentiating themselves and aligning with the city’s ethos by experimenting with a blend of cultural designs and next-gen retail technologies, creating well-crafted consumer experiences with optimized efficiency. PSFK’s Tokyo Retail Guide 2019 surveys the retail landscape of Japan’s capital city and reveals best-in-class examples of brick-and-mortar innovation that connects with global customer experience trends.

Published August 2019

This report is part of a series that PSFK has published on innovation in retail and along the customer experience journey. Our reports provide business ideas to corporate members of our research intelligence service. In addition, we provide talks and ideation workshops based on the contents of our surveys and guides. Contact our sales team at sales@psfk.com or +1 646 520 4672 for more information.