The Tokyo Retail Innovation Guide 2019

Tokyo is known for balancing futuristic innovations with deep-rooted traditions, serving as a hub for unique “best of both worlds” experiences that excites a local population of 14 million and attracts a growing number of 20 million worldwide visitors. As a result, retailers are differentiating themselves and aligning with the city’s ethos by experimenting with a blend of cultural designs and next-gen retail technologies, creating well-crafted consumer experiences with optimized efficiency. PSFK’s Tokyo Retail Guide 2019 surveys the retail landscape of Japan’s capital city and reveals best-in-class examples of brick-and-mortar innovation that connects with global customer experience trends.

Published August 2019

The 30+ page report includes:

  • 7 key lessons exemplified Tokyo retailers that brands and store owners in any city can learn from
  • 27 examples of the best retail showcases in the city of Tokyo, divided by district
  • 60+ accompanying high-res photos that provide an illuminating window into on-the-ground innovation

This report is part of a series that PSFK has published on innovation in retail and along the customer experience journey. Our reports provide business ideas to corporate members of our research intelligence service. In addition, we provide talks and ideation workshops based on the contents of our surveys and guides. Contact our sales team at sales@psfk.com or +1 646 520 4672 for more information.

REQUEST INFORMATION

Please provide your details so we can respond with more information about this report.

Insights From The Tokyo Retail Innovation Guide 2019

Analysis How Tokyo's Best Luxury Stores Are Expanding Beyond Retail

With in-store restaurants, barbershops and event spaces, these Tokyo luxury hotspots are creatively reimagining brick and mortar

Related CX Insights

Fashion & Apparel Storr turns customers into influencers by letting them set up and sell through their own virtual store

Online marketplace Storr allows users to build a virtual store, curate products, and invite friends to shop. After signing up, users create a store by adding products from any brands on the platform. When a product is sold, users will earn a commission, while the brand handles fulfillment.

Brand Activation & Immersion Floyd furnishes select Airbnbs to let customer experience its products IRL

The direct-to-consumer furniture startup Floyd partnered with homesharing marketplace Airbnb, furnishing the homes of some of their favorite properties across the US with Floyd furniture so that potential customers could experience it in a real-life home setting.

Transactions & Payments The Laundry Chute brings peer-to-peer service to college laundry

The Laundry Chute is a peer-to-peer laundry service that lets busy college students have their laundry done and other students earn extra cash by doing other’s laundry in their spare time. After downloading the app, students receive a Laundry Chute bag with a QR code linked to their account. They can then drop off their laundry in a locker and schedule their wash using the app, which notifies them when their laundry is ready. TLC Student Laundry Processors enroll in a brief training program, then accept jobs at the locker locations of their choice on their own schedule, getting paid instantly.

Fitness & Sport How Brands Are Tapping The Power Of Community Through A New Kind Of Exclusivity

PSFK has spotted a trend bubbling up at the confluence of exclusivity and community, where brands retailers are tapping into the ephemeral and the human with unique networks as a remaining way to differentiate and connect more deeply

Luxury Goodwill and Entrupy weed out counterfeit handbags with AI-enabled authentication

Nonprofit Goodwill uses AI from an authentication service called Entrupy to weed out counterfeit high-end handbags for sale on its ecommerce platform, shopgoodwill.com. Goodwill employees use a modified iPod Touch equipped with a special lens in order to take closeup shots of an item, using an algorithm to analyze attributes like the stitching, lining and logo in order to determine its authenticity.

Shopper Marketing & Promotion Streamlist connects buyers and sellers in real-time via live-streamed chat

Streamlist is a live-streamed fashion marketplace that allows buyers and sellers to connect in real time. Using the Streamlist app, sellers can launch a livestream video to showcase an item and chat with potential buyers, answering any questions they may have about the item in real time before they make a purchase. Each live-streamed video contains a list of all of the items for sale, so buyers can click on a desired product to purchase instantly.

Merchandising & Curation Dote Shopping Party lets fans shop live with their favorite influencers

Shopping app Dote unveiled a feature that allows influencers to host live-streamed interactive video shopping experiences. During a Shopping Party session, Dote influencers can share live video of themselves while browsing different products on the Dote app and interacting with fans in real time, conducting giveaways and polls. Influencers can shop from all 150 brands on the Dote platform or throw parties exclusively for a single brand through Dote’s ‘Sponsored Party’ program.

Food & Beverage VibePay makes it easy to put on social events and share cost with friends and family

London-based VibePay is a social P2P payment platform that enables users to organize social events, such as concert tickets or group dinners, and then request payments from a group of friends and family via the mobile app to easily get reimbursed for the costs of those events. Event organizers can create different friend groups for each event, tracking who has paid and sending reminders to those who haven’t sent payments yet.