PSFK’s professional-grade research platform, featuring access to our full-report library and on-demand research services.

Take me to PSFK iQ

Help, I have question!

  • + What is my level of access?
  • + Not sure what product is right me
  • + I am having access issues
Chat with a representative

Want to send us an email?

Email us at
PSFK Report

Building The New Toy Experience

This research gives an overview on the toy industry, examining new ways brands and retailers are thinking about maximizing engagement around traditional formats and rethinking what’s possible with new technologies and channels.

This retail report also provides insight and examples of how brands are driving relevance through playful and interactive marketing, experiential and educational retail, and lifestyle immersion.

Published January 2019

This report is part of a series that PSFK has published on innovation in in retail and along the customer experience journey. Our reports provide business ideas to corporate members of our research intelligence service. In addition, we provide talks and ideation workshops based on the contents of our surveys and guides. Contact our sales team at or +1 646 520 4672 for more information.