Building The New Toy Experience

This research gives an overview on the toy industry, examining new ways brands and retailers are thinking about maximizing engagement around traditional formats and rethinking what’s possible with new technologies and channels.

This retail report also provides insight and examples of how brands are driving relevance through playful and interactive marketing, experiential and educational retail, and lifestyle immersion

Published January 2019

Pro content

This report is part of a series that PSFK has published on innovation in in retail and along the customer experience journey. Our reports provide business ideas to corporate members of our research intelligence service. In addition, we provide talks and ideation workshops based on the contents of our surveys and guides. Contact our sales team at sales@psfk.com or +1 646 520 4672 for more information.

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Invite the analysts behind this PSFK report to come and provide a tailored presentation at your office or next conference. We work to tailor our talks to provide context and actionable recommendations for all audiences.

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Turn the insights and recommendations found within this report into action through a workshop. Customized specifically for your business' goals, needs and culture, this is a hands-on dive into the ideas and trends in our reports, with a focus on implementing them for your own business or clients. Whether these run from 4 hours to 2 days, your team will leave not just inspired and informed, but ready to take action.

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Report Insights

Analysis How Brands Like Cartoon Network Employ Animated Characters To Enrich Consumer Experiences

Brands are adding extra interest to activations and physical locations by bringing animated characters to life

Brand Activation & Immersion How Brands Like Disney Drive Engagement With Playful Marketing

Brands like Google and Levi's are adding AR and other experiential capabilities to children's marketing to drive engagement and enhance the consumer experience

Children How Retailers Like American Girl Create Destination Shopping Experiences

Learn how toy brands use technology and immersive attractions to build more entertainment and interaction into the in-store experience

Consumer Goods How Brands Like Party City Use Integrated Pop-Ups To Drive Engagement

Toy and other kid-centric brands like Kroger and Build A Bear are expanding consumer outreach by holding activations in unexpected locations

View more posts about How Brands Like Party City Use Integrated Pop-Ups To Drive Engagement