Upscaling the C-Store Retail Experience

This PSFK research paper gives an overview of how companies are innovating in the convenience store space and providing customers with optimized retail experiences. The paper provides related insight and examples that exhibit new ways that retailers are enabling customers to access and order items, customize delivery plans, and beyond. From app-based shopping to scanning items in-store via smartphones, retailers are reinventing all aspects along the path to purchase. We’ve also highlighted key ways businesses are implementing these innovations, using a wide range of integrated retail activations and other technologies.

Published August, 2017