The New Virtual Reality Retail Experience

This research paper gives an overview of how brands and retailers are leveraging virtual reality to optimize the shopping experience. From virtual trials to virtual socialization, customers have more opportunities to immerse themselves in multisensory brand experiences that enable them to engage with entertaining content, discover new opportunities to socialize with both brands and like-minded fans, try products remotely and other virtual interactions.

Published July 2019

The 9-page report includes:

  • 7 trends pushing forth the world of virtual retail experiences
  • 23 trend-supporting exemplary case studies
  • 8+ insights and stats that will help you support your research

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Insights From The New Virtual Reality Retail Experience

Analysis A Closer Look At How Brands From Grocery To Beauty Connect With Shoppers In-Store With VR

From planning interiors to immersing shoppers in scents, VR is changing the way that retailers activate their spaces

Analysis How Immersive Entertainment Is Elevating The Consumer Experience, On The Ground And In The Air

With interactive displays and immersive technology, brands like Virgin Holidays and L’Occitane are using next-gen entertainment to engage shoppers and take them on a virtual voyage

Analysis How Developers Like ViewR Build Connections On VR-Enabled Social Networks

Virtual reality social media, which allows people to meet up and interact digitally, means that texting and posting might soon be irrelevant in an online environment that allows a new kind of face-to-face interaction

Analysis How Retailers Like Lowe's Help Shoppers Discover Products With Mixed Reality

AR and VR are making the purchase process much easier for consumers, who can wear clothes and place furniture before buying to bolster their confidence

Related CX Insights

Baby Boomers P&G’s Kindra is a skincare and supplement brand specifically for consumers going through menopause

Kindra is a direct-to-consumer skincare brand from CPG conglomerate P&G that offers products designed specifically for women going through menopause. In addition to dietary supplements designed to naturally ameliorate the symptoms of menopause, such as hot flashes and vaginal dryness, Kindra offers a hand & foot cream and a body lotion with soothing ingredients specifically designed to combat drier skin associated with lower estrogen levels.

Fashion & Apparel H&M’s new platform helps shoppers get crowd-sourced fashion advice

Swedish fast fashion retailer H&M launched a peer-to-peer fashion advice platform that connects shoppers with the community to help answer questions they may have. Users can ask questions such as, “What should I wear on a first date?” directly to the platform. They then receive answers from the community in the form of Instagram-style images or videos that include styling tips and links to purchase the featured products, which are drawn not just from H&M’s brands but other brands as well.

Fitness & Sport Curated connects sports enthusiasts with a community of industry experts for personalized product recommendations

Curated is an online platform whose community of experts provides consumers with personalized product and experience recommendations for winter sports, golf, cycling and yacht charters. Customers get started by answering a couple of basic questions and are matched with the appropriate expert. Users can then discuss their preferences and budgets with their experts via email, video chat, text or a portal on Curated’s website. The expert then sends a list of personalized recommendations, comparing different products and prices, along with insider tips. Curated’s services are free to use, but they ask that customers send feedback and share experiences in order to improve the service.

Entertainment Barnes & Noble brings together a community of book lovers through its Browsery app

Bookstore chain Barnes & Noble released an app called Browsery to facilitate peer-to-peer recommendations. Users can engage with one another and ask questions, no matter how broad or specific, regarding books and what they're looking to read next. It also lets readers make a to-read list within the app.

Automotive ParkStash connects drivers to local residents with spare parking spots

ParkStash is a peer-to-peer platform that connects drivers to local residents and businesses with spare parking spots. Drivers set their location and time preference in the app to see a list of available spaces and their price. After booking the spot, they get the host’s contact info and address, along with directions. Drivers can find hassle-free parking spots and even reserve them in advance, while hosts can earn passive income from their unused parking.

Cafe & Restaurant Tinker Kitchen grants members access to commercial-grade kitchen with a shared-kitchen concept

Tinker Kitchen in San Francisco bills itself as a marker space for cooking, offering members access to full equipped commercial-grade kitchens where they can learn and experiment with food. Tinker Kitchen has no reservation system, allowing members to check a shared calendar and drop by during opening hours. In addition to kitchen access, membership includes access to special events, cooking classes, dishwashing help and the option to join culinary clubs that meet regularly.

Health PeerStrong helps people with drug addiction recover together via a peer support app

PeerStrong is an app that connects individuals who are struggling with drug addiction with a peer support network of people who are in recovery. Former addicts who are recovery and are interested in helping others can be trained a certified as a peer supporter. The PeerStrong platform will then match them with individuals seeking treatment for substance use disorders.

Loyalty & Membership Toyota Pursues Transformation Into Mobility Brand With KINTO Launch

In a bid to become a leading global mobility services company, Toyota launched this week its long-awaited KINTO brand, which provides transport-related amenities like subscription-based leases and potentially even ride-hailing to customers in Europe