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PSFK Report

The New Virtual Reality Retail Experience

This research paper gives an overview of how brands and retailers are leveraging virtual reality to optimize the shopping experience. From virtual trials to virtual socialization, customers have more opportunities to immerse themselves in multisensory brand experiences that enable them to engage with entertaining content, discover new opportunities to socialize with both brands and like-minded fans, try products remotely and other virtual interactions.

Published July 2019