The New Virtual Reality Retail Experience

This research paper gives an overview of how brands and retailers are leveraging virtual reality to optimize the shopping experience. From virtual trials to virtual socialization, customers have more opportunities to immerse themselves in multisensory brand experiences that enable them to engage with entertaining content, discover new opportunities to socialize with both brands and like-minded fans, try products remotely and other virtual interactions.

Published July 2019

The 9-page report includes:

  • 7 trends pushing forth the world of virtual retail experiences
  • 23 trend-supporting exemplary case studies
  • 8+ insights and stats that will help you support your research

REQUEST INFORMATION

Please provide your details so we can respond with more information about this report.

Insights From The New Virtual Reality Retail Experience

Analysis A Closer Look At How Brands From Grocery To Beauty Connect With Shoppers In-Store With VR

From planning interiors to immersing shoppers in scents, VR is changing the way that retailers activate their spaces

Analysis How Immersive Entertainment Is Elevating The Consumer Experience, On The Ground And In The Air

With interactive displays and immersive technology, brands like Virgin Holidays and L’Occitane are using next-gen entertainment to engage shoppers and take them on a virtual voyage

Analysis How Developers Like ViewR Build Connections On VR-Enabled Social Networks

Virtual reality social media, which allows people to meet up and interact digitally, means that texting and posting might soon be irrelevant in an online environment that allows a new kind of face-to-face interaction

Analysis How Retailers Like Lowe's Help Shoppers Discover Products With Mixed Reality

AR and VR are making the purchase process much easier for consumers, who can wear clothes and place furniture before buying to bolster their confidence

Related CX Insights

Brand Activation & Immersion Amazon Fortifies Its Brick-And-Mortar Business With Seattle Wine Store

The Amazon beer, wine and spirits store serves a dual purpose—it serves in-store customers and allows the brand to test alcohol deliveries

Delivery & Logistics PSFK Research Paper Launch: Leveraging Disruptive Technologies In The CPG Landscape

The world's most innovative brands are creatively employing technologies like AI and facial recognition to drive sales and customer satisfaction along every step of the supply chain

Fashion & Apparel How Brands Like Neiman Marcus Empower Sales Associates To Optimize Customer Experience

By allowing their employees to leverage advanced tools in-store and online, retailers are driving personalized sales and bettering each customer's experience

Design How Brands Like Levi's Are Elevating The Online Customization Game

Custom clothing has never been quite so easy, thanks to services and technology that allow online shoppers to create their own unique pieces with just a few clicks

Cafe & Restaurant At A London Bar, Beatles Fans Can Sip Their Way Through 'Abbey Road'

Marking 50 years since the release of the Beatles' seminal 1969 album, the Ivy St John’s Wood is offering a bar menu inspired by the band

Children Nike Enters The Subscription Box Game With Service Aimed At Kids

Nike Adventure Club is the brand's first subscription box, and it's aiming to make finding shoes for kids much easier for parents who can't keep up with growing feet

Merchandising & Curation The North Face's New Store Brings The Great Outdoors To Manhattan

The brand's new SoHo space continues to evolve the face of brick-and-mortar retail, placing an emphasis on genuine connection and a cohesive design

Features These Eco-Friendly Brands Are Making Clothes That Don't Need To Be Washed

These companies use all-natural materials in their washless clothes, extending garments' lives, reducing water and courting eco-conscious consumers