The New Virtual Reality Retail Experience

This research paper gives an overview of how brands and retailers are leveraging virtual reality to optimize the shopping experience. From virtual trials to virtual socialization, customers have more opportunities to immerse themselves in multisensory brand experiences that enable them to engage with entertaining content, discover new opportunities to socialize with both brands and like-minded fans, try products remotely and other virtual interactions.

Published July 2019

The 9-page report includes:

  • 7 trends pushing forth the world of virtual retail experiences
  • 23 trend-supporting exemplary case studies
  • 8+ insights and stats that will help you support your research

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Insights From The New Virtual Reality Retail Experience

Analysis A Closer Look At How Brands From Grocery To Beauty Connect With Shoppers In-Store With VR

From planning interiors to immersing shoppers in scents, VR is changing the way that retailers activate their spaces

Analysis How Immersive Entertainment Is Elevating The Consumer Experience, On The Ground And In The Air

With interactive displays and immersive technology, brands like Virgin Holidays and L’Occitane are using next-gen entertainment to engage shoppers and take them on a virtual voyage

Analysis How Developers Like ViewR Build Connections On VR-Enabled Social Networks

Virtual reality social media, which allows people to meet up and interact digitally, means that texting and posting might soon be irrelevant in an online environment that allows a new kind of face-to-face interaction

Analysis How Retailers Like Lowe's Help Shoppers Discover Products With Mixed Reality

AR and VR are making the purchase process much easier for consumers, who can wear clothes and place furniture before buying to bolster their confidence

Related CX Insights

Case Study This On-Demand Tailor Service Is Helping Fashion Brands Enable High-Touch Retail

Hemster is the first service of its kind, offering bespoke tailoring through recognizable brands both in stores and at home

Banks, Insurance & Financial Services Here's How Samsung's New Feature Helps Consumers Stick To A Budget

Managing finances is not an easy feat, and can be even more difficult to control with the increase of credit cards and contactless payments, Samsung is implementing an alternative to simplify the process to stay on budget.

Brand Activation & Immersion IHOP Is Inviting L.A. Loyalty Members To Dine In Its Exclusive Tiny-House Restaurant

The Tiny IHOP Dinner Series lets select MYHOP members enjoy pancakes inside the brand's smallest restaurant, which includes only one booth

Entertainment How New Digital Tools Are Enhancing The Modern Camping Experience

Camping and wilderness apps are employing tech like AI and AR to help adventurers to get the most out of their time in the great outdoors, acting as expert guides and resources

Beauty How The Body Shop Is Reviving Its U.S. Presence Through Activism And Sustainable Store Concepts

The Body Shop GM, Andrea Blieden, discusses leaning into the brand's heritage as a revolutionary, female-founded co, cultivating activist and sustainability measures to connect with values-driven millennials in a competitive, indie-saturated beauty market

Fashion & Apparel Sustainable Shoppers Can Now Mail Their Old Clothes To This E-tailer

Customers wondering how to recycle old clothes have a new option with BUHO, which now allows them to mail and recycle their old textiles

Children Five Below Is Transforming Some Of Its Stores Into Esports Hubs

Discount retailer Five Below, which invested in eports infrastructure brand Nerd Street Gamers, will add gaming venues to its stores

Home This Booking Service Transforms Private Back Yards Into Camping Sites

Campspace is a startup that allows consumers to rent private land like back yards for unique outdoor experiences, bringing camping into the 21st Century