Enabling Personalized Experiences Through Wearable Tech

This business report provides a CX snapshot of how companies are applying data gathering techniques to create health and wellness-oriented products that provide real-time, in-the-moment assistance and responsive feedback.

Published January 2019

Pro content

This report is part of a series that PSFK has published on innovation in in retail and along the customer experience journey. Our reports provide business ideas to corporate members of our research intelligence service. In addition, we provide talks and ideation workshops based on the contents of our surveys and guides. Contact our sales team at sales@psfk.com or +1 646 520 4672 for more information.

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Turn the insights and recommendations found within this report into action through a workshop. Customized specifically for your business' goals, needs and culture, this is a hands-on dive into the ideas and trends in our reports, with a focus on implementing them for your own business or clients. Whether these run from 4 hours to 2 days, your team will leave not just inspired and informed, but ready to take action. Contact us.

Report Insights

Health How Brands Like Betterpath Empower Consumers To Manage Their Data

Health and wellness companies are giving customers more control over their data, incentivizing consumers to release personal information that they themselves can wield to their advantage while also contributing to better products and services

Brand Activation & Immersion How Fitness Brands Use Wearables To Enable Personalized Digital Coaching

Wearable technology and digital coaching combine to offer consumers a customized health routine powered by artificial intelligence

Fitness & Sport How Brands Like Equinox Use Data To Deliver Hyper-Personalized Wellness Advice

Health and fitness brands are enabling customized experiences and tailored lifestyle plans using customer information like DNA or gym habits to help them reach their personal goals

Loyalty & Membership How Brands Like Fitbit Encourage Healthy Lifestyles With Gamified Wellness Tracking

Brands are using wearable fitness technology to gamify wellness and connect consumers across personalized programs

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