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How to Bring Health & Wellness experiences into Retail

This PSFK guide is a wellness retail strategy report to help retailers understand the business and consumer opportunities by providing health and wellbeing services to their shoppers and guests.

Executive Summary

Optimal wellbeing and physical health are guiding forces in consumers’ lives today, informing their preferred brands and products and ultimately driving purchase decisions and loyalty. As grocery, pharmacy, and big box retailers look to both win back and grow their customer bases, the boom in the health care and wellness markets provides new opportunities for retailers to expand in innovative and impactful ways.

Report Overview

In this wellness retail strategy report, PSFK iQ researchers have identified five strategies for retailers to consider as they optimize or build out new approaches to products, services, and tools in the health and wellness market space. Best-in-class examples showcase illustrative models through which pharmacy, grocery, and big-box industry leaders can engage consumer sets in differentiated ways to help them live longer and healthier lives; as well as provide a roadmap for building more equitable access into our healthcare system, ultimately creating a healthier tomorrow. 

What You’ll Learn In This Report

  • With personalized health plans and on-demand expert access, how leading businesses are adding depth to their healthy lifestyle portfolios while delivering greater value to their consumers by helping them achieve current health goals.
  • How top organizations are also focused on making a difference at the community level, where equitable access to health care is vitally needed.
  • Why retailers are creating omnichannel everyday life strategies that bring customized health and wellness solutions to consumers wherever they are.
  • Whether by building out primary care and patient experience services at local pharmacies, developing private label product lines, or providing a hyper-personalized, immersive approach to health and wellness experiences, how retailers are leveraging innovative solutions to meet the skyrocketing consumer demand for ways to improve their physical and emotional health and well-being.

psfk health in retail report

What’s In This Report?

In this wellness retail strategy report, PSFK iQ researchers have identified five strategies for retailers to consider as they optimize or build out new approaches to products, services, and tools in the health and wellness market space. Best-in-class examples showcase illustrative models through which pharmacy, grocery, and big-box industry leaders can engage consumer sets in differentiated ways to help them live longer and healthier lives; as well as provide a roadmap for building more equitable access into our healthcare system, ultimately creating a healthier tomorrow.

This wellness retail strategy report includes:

  • 5 strategies that leverage health and wellness trends to deliver a superior retail experience
  • 16 best-in-class examples of how brands and retailers are using health and wellness as a core pillar of their offering to align with the desires and expectations of their consumers.
  • Consumer insights into changing behaviors and expectations of the consumer mindset around health and wellness at retail
  • Case studies from Walgreens, Albertsons, Walmart, CVS and more

Who Prepared This Report?

This product manufacturing innovation report was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and Volkswagen.