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A Unified Channel Strategy To Drive Brick & Data Retail PSFK's Future of Retail 2018 provides a roadmap to help retailers build more compelling experiences with shopper data. The report outlines how companies can transform their stores into experience centers that extend their supply chain and digital commerce platforms, creating mutual value with a focus on shopper experience. Readers can leverage the contents of the Future of Retail 2018 report as a framework to guide their innovation strategy to rebuild a rich and effective brick-and-mortar retail strategy today. Published November 2017 brick and mortar, data, Deep-Dives, membercontent, offline, online, premium, retail, shopper experience, transformation Featured in the 55+ page report: Actionable templates to aid retail decision-makers 10 trends defining the new retail landscape 60+ examples of retail innovation from major brands and retailers Exclusive interviews and insights from retail experts Statistical insights from retail decision-makers Brand-specific case studies Tailored plans and takeaways for the retail industry future-of-retail-2018
This PSFK research paper explores how brands are increasing engagement amongst their community and audiences through digital tools, as it can be applied to the nonprofit space. The following research looks at the ways brands are utilizing virtual reality, AI chatbots, and other technologies to create meaningful experiences and convenient interactions with customers that lead to transactions, such as donations to non-profits. Published November 2017 advertising, ai, brands, chatbot, consumer, donations, non profit, papers, premium, Virtual Reality, VR This concise, 6-page research paper includes: An insight-led overview of how non-profits are looking to engage their audience at scale A compilation of best-in-class examples of how non-profits are utilizing virtual reality, AI chatbots, and other technologies to create meaningful experiences
This PSFK research paper provides insights into enabling highly personalized shopping experiences for retailers and their customers. From initial browsing to post-purchase fulfillment, and even ongoing product support, retailers are optimizing product discovery and use by leveraging a variety of connected platforms and technologies, or partnering with third-party services. ai, data, IoT, papers, personalization, retail, support
This PSFK research paper explores how brands are improving the sleep and wellness experience for consumers’ at-home and travel routines. The following research provides a snapshot of several ways that companies are creating luxurious sleep amenities, optimizing ambience and leveraging data to maximize comfort and quality of rest. Published October 2017 bed, health, home, papers, premium, rest, sleep, travel, wellness This concise, 8-page research paper includes: An insight-led overview of how companies are taking a new approach to sleep and wellness A compilation of best-in-class examples of how brands are improving the sleep and wellness experience for consumers’ at-home and travel routines
This PSFK research papers explores examples of retail innovation creating cutting-edge and unique experiences for Chinese consumers in Shanghai and Hong Kong. Published October 2017 asia, china, cities, fashion, food, hong kong, kfc, mcdonalds, papers, premium, restaurant, retail, shanghai This concise, 6-page research paper includes: An insight-led overview of how retailers are creating new experiences in China A compilation of best-in-class examples of retail innovation in Shanghai and Hong Kong
This PSFK research paper gives an overview of how medical practitioners are utilizing digital scheduling platforms to streamline the patient intake process and efficiently connect them to the right doctors. The paper provides related insight and examples that exhibit the ways that medical practitioners and patients are using AI-driven self-scheduling and smart calendar software to schedule appointments, conversational assistants to diagnose and prescribe medicines, and virtual platforms for remote consultations. Tangential research provides additional insight into ways that retailers are using scheduling software to optimize staffing for improved customer experiences. Published August 2017 advertising, ai, Automated, Check-Ins, Consultation, Deep-Dives, design, health, Hospitals, papers, premium, remote, Scheduling Systems, User Experience, Virtual This concise, 9-page research paper includes: An insight-led overview of how medical practitioners are utilizing digital scheduling platforms to streamline the patient intake process and efficiently connect them to the right doctors A compilation of best-in-class examples that exhibit new ways that medical practitioners are using technology to onboard patients, schedule appointments, diagnose and prescribe medicines, and virtually meet with patients for consultations
This PSFK research paper gives an overview of how auto manufacturers are improving the customer experience. Published August 2017 associates, Automotive, customer service, experience, papers, premium, retail, sales
This PSFK research paper gives an overview of how travel agencies and other businesses are adapting their marketing and services to better meet the needs of today’s traveler. The paper provides related insight and examples that show progressive ways that companies are connecting with customers before and during the travel booking process through personalized service, curation, and experience. Published September 2017 airplane, airport, papers, planning, premium, retail, travel, User Experience This concise, 10-page research paper includes: An insight-led overview of how travel agencies and other businesses are adapting their marketing and services A compilation of best-in-class examples that exhibit the transition from customized online shopping to tailored location experiences
Digital platforms offer new ways for companies to engage with customers, delivering personalized and unique experiences throughout the path to purchase. With the increase of consumer connectivity, companies are capturing and aggregating data to inform their decision-making and best meet customers’ needs. This research paper explores brands, organizations and enterprises that are implementing customer-centric digital strategies and data analytics software to provide real-time inventory snapshots, purchase and shipment tracking information and minimized check-out time, effectively reducing end-to-end friction and enabling a seamless customer journey. Published August, 2017 beacon, brick and mortar, customer service, data, democratize, democratize data, fulfillment, General, in-house, in-store, intuitive, migrating, papers, personalization, premium, retail, syn This concise, 9-page research paper includes: An insight-led overview of how companies are capturing and aggregating data to inform their decision-making and best meet customers’ needs A compilation of best-in-class examples of customer-centric digital strategies and data analytics software
This research paper explores best in class examples of innovative marketing strategies within the beer industry. From customized beers made from genetic codes to virtual reality experiences, brands are creating emotional bonds with beer lovers from around the world. Published August, 2017 Activation, advertising, Alcohol, Authentic Craftsmanship, beer, beverage, Brand Experience, brew, brewery, data, Data-Directed Brews, digital, Digital Immersion, Fan, Fan Activation, food, Heineken, Immersion, micro-brew, Outlier Advantage, papers, personal, personalization, premium, Targeted Promotion This concise, 9-page research paper includes: An insight-led overview of how brands are creating emotional bonds with beer lovers from around the world A compilation of best-in-class examples of innovative marketing strategies within the beer industry
This PSFK research paper gives an overview of how marketers are using artificial intelligence to customize brand storytelling. This research paper explores AI applications and user toolkits to streamline the content creation process and provide personalized messages to audiences. Published August, 2017 advertising, ai, analysis, artificial intellgience, Automated, Brand Experience, conversation, editing, egagement, General, papers, personalized, premium, recommendations, storytelling, support, toolkit, visual This concise, 5-page research paper includes: An insight-led overview of how marketers are using artificial intelligence to customize brand storytelling A compilation of best-in-class examples of AI applications and user toolkits
This research paper gives an overview of how brands are using experiential marketing and innovative activations to create unique customer-focused pop-up events. The paper provides related insight and examples that exhibit the transition from long-term brick-and-mortar rentals to short-term spaces that invite customers to experience brands and engage with products in new life-enhancing, immersive, community-building, and/or exclusive engagements. Published August 2017 advertising, Brand Experience, community, cross-brand, engagements, exclusive, Experiental, ownership, papers, premium, retrospective, wellness This concise, 10-page research paper includes: An insight-led overview of how brands are using experiential marketing and innovative activations to create unique customer-focused pop-up events A compilation of best-in-class examples that exhibit the transition from long-term brick-and-mortar rentals to short-term spaces that invite customers to experience brands and engage with products in new life-enhancing, immersive, community-building, and/or exclusive engagements
The following research gives an overview of how the emerging voice-activation space is enhancing the customer experience and empowering brands with a new suite of voice marketing tools and applications. This research paper discusses the contemporary voice space including voice recognition and voice activation platforms that customers and brands are using to enable seamless interactions in the home and on-the-go. Published August 2017 Activation, ai, Artificial Intelligence, bot, chat, General, marketing, papers, premium, retail, User Experience, Voice This concise, 12-page research paper includes: An insight-led overview of how the emerging voice-activation space is enhancing the customer experience A compilation of best-in-class examples in the contemporary voice space including voice recognition and voice activation platforms that customers and brands are using to enable seamless interactions in the home and on-the-go
This research paper explores best in class insights and statistics on how big retailers like Amazon and Alibaba are moving from e-commerce to brick and mortar. The following report provides a quick look at new ways that e-commerce giants are scaling their brand presence to brick-and-mortar locations in order to build additional customer value. Published August, 2017 brand, confidence, customer service, delivery, E-commerce, General, papers, premium, r&d, real time, retail, staffing This concise, 8-page research paper includes: An insight-led overview of new ways that e-commerce giants are scaling their brand presence to brick-and-mortar locations A compilation of best-in-class insights and statistics on how big retailers are moving from e-commerce to brick and mortar
This research paper explores best-in-class examples of how entrepreneurs, designers, and visionaries from around the world are coming together to create informative and immersive activations and applications. The following report provides a quick look at new ways that engagements are directly and indirectly affecting legislative change, as well as inspiring new communities for passion-driven people who are dedicated to long-term impact. Published August, 2017 augemented, change, design, emotion, impact, Media Engagement, Other, papers, policy, politics, positive, premium, purpose, senses, un, united nations, Virtual Reality, VR This concise, 8-page research paper includes: An insight-led overview of how entrepreneurs, designers, and visionaries from around the world are coming together to create informative and immersive activations and applications A compilation of best-in-class examples that exhibit new ways that engagements are directly and indirectly affecting legislative change, as well as inspiring new communities for passion-driven people who are dedicated to long-term impact
This research paper explores best-in-class examples of how companies are innovating household cleaning services and making residential chores autonomous. As the connected home space evolves, changing how residents conduct daily habits and rituals, companies are employing technologies to enhance, automate and regulate the household cleaning services or offload daily chores to free-up residents’ schedules. Published August, 2017 anywhere, assistant, Automated, Brand Experience, home, papers, premium, responsive, retail, smart home This concise, 11-page research paper includes: An insight-led overview of how companies are innovating household cleaning services and making residential chores autonomous A compilation of best-in-class examples that exhibit how companies are employing technologies to enhance, automate and regulate the household cleaning services or offload daily chores to free-up residents’ schedules
This research paper explores best in class examples of shifts and trends occurring in the home market, including evolving consumer attitudes and behaviors. The following report provides a quick look at new ways that homes are being designed to appeal to today’s potential home buyers, with a focus on community building and connected home technology, as well as attractive ways that lenders are reinventing the home financing experience through digital and mobile tools. Published August, 2017 community, Energy, home, minimal, ownership, papers, premium, retail, User Experience This concise, 12-page research paper includes: An insight-led overview of shifts and trends occurring in the home market, including evolving consumer attitudes and behaviors A compilation of best-in-class examples new ways that homes are being designed to appeal to today’s potential home buyers
The following research provides an overview of the benefits associated with mobile payments that fall outside of typical ease and security. The paper includes articles providing insight related to this topic and examples of how mobile payments are enhancing the consumer shopping experience, from experiential loyalty rewards to evaluating creditworthiness. Published August, 2017 Credit, Digital Payment, General, Hoslitic, mobile, papers, Personalize, premium, Reconigition, retail, User Experience This concise, 8-page research paper includes: An insight-led overview of the benefits associated with mobile payments that fall outside of typical ease and security A compilation of best-in-class examples that how mobile payments are enhancing the consumer shopping experience
This research paper explores how schools, universities and other educational institutions are reimagining their brand platforms and connecting to a wider breadth of potential students, or re-engaging their peer communities. Published August, 2017 advertising, Brand Experience, college, curriculum, education, immersive, learning, MOOCs, Other, papers, premium, recruiting, university This concise, 8-page research paper includes: An insight-led overview of explores how schools, universities and other educational institutions are reimagining their brand platforms A compilation of best-in-class examples that exhibit how educational institutions are connecting to a wider breadth of potential students or re-engaging their peer communities
The following research provides a quick look at several ways that consumer packaged goods retailers are implementing augmented and virtual reality solutions within the path to purchase to upscale convenience or augment product information. Tangential research explores other ways retailers are leveraging these technologies, with the end goal of developing insightful practices that will benefit their consumers. Published August, 2017 ar, augmented, augmented reality, General, immersive, mixed reality, papers, premium, retail, User Experience, Virtual, Virtual Reality, VR This concise, 5-page research paper includes: An insight-led overview of how retailers are virtual reality and augmented reality technologies A compilation of best-in-class examples that exhibit augmented and virtual reality solutions within the path to purchase to upscale convenience or augment product information
This PSFK research paper provides a snapshot of how companies are applying psychological research and data gathering techniques to create digital mental health tools to aid with panic attacks, anxiety and depression.Researchers and developers are using their knowledge of  human behaviors and/or AI data capturing to directly measure individuals’ patterns and enhance the treatment process through chatbots, wearables and other machine learning applications. Published August, 2017 ai, Chatbots, design, digital, illness, Mental health, papers, premium, User Experience, wellness This concise, 9-page research paper includes: An insight-led snapshot of how companies are applying psychological research and data gathering techniques to create digital mental health tools to aid with panic attacks, anxiety and depression A compilation of best-in-class examples that exhibit human behaviors and/or AI data capturing to directly measure individuals’ patterns and enhance the treatment process through chatbots, wearables and other machine learning applications
papers, premium
PSFK’s Fashion Debrief spotlights how key brands, designers and figures in the fashion industry are leading the way towards eco-friendly production. Developed alongside perspectives shared by industry experts, the Fashion Debrief will guide producers and designers in any industry to create fully sustainable product cycles. Our full report contains six best-in-class trends of renewable production and design opportunities, expert thought leadership, key consumer implications and strategies to reduce waste and optimize product use. Published September 2017 clothing, data, debrief, design, environment, fashion, garments, manufacturing, membercontent, premium, sustainability Featured in the 22 page report: Lessons for any brand from 6 trends in fashion sustainability Insights, opinions and thought leadership from industry experts, ranging from technology and data science to design and business Key takeaways for keeping up with consumer’s eco-friendly product expectations An industry outline of fashion designers, brands and retailer waste-less initiatives A 30 + page presentation deck fashion-debrief
This PSFK research paper gives an overview of how companies are innovating in the convenience store space and providing customers with optimized retail experiences. The paper provides related insight and examples that exhibit new ways that retailers are enabling customers to access and order items, customize delivery plans, and beyond. From app-based shopping to scanning items in-store via smartphones, retailers are reinventing all aspects along the path to purchase. We’ve also highlighted key ways businesses are implementing these innovations, using a wide range of integrated retail activations and other technologies. Published August, 2017 7-11, App, Brand Experience, convenience store, Other, papers, Pre order, premium, retail This concise, 9-page research paper includes: An insight-led overview of how companies are innovating in the convenience store space and providing customers with optimized retail experiences A compilation of best-in-class examples that exhibit new ways that retailers are enabling customers to access and order items, customize delivery plans, and beyond
This PSFK research paper gives an overview of how companies are encouraging healthier lifestyles through mindfulness practices and wellness rituals. The paper provides a quick look at several ways that companies are creating products and routines that rejuvenate people’s minds, bodies, and spirits. Published August, 2017 ai, apps, Biohacking, body, bot, Brand Experience, chat, chat bot, conversation, Detox, Digital detox, guidance, health, mindfulness, papers, premium, Rejuvenation, retail, rituals, self-care, showers, wellness This concise, 9-page research paper includes: An insight-led overview of how companies are encouraging healthier lifestyles through mindfulness practices and wellness rituals A compilation of best-in-class examples of products and routines that rejuvenate people’s minds, bodies, and spirits
This PSFK research paper gives an overview of how companies are using VR to train both employees and customers. The paper provides related insight and examples of ways the VR technology is enabling immersive experiences that are both effective and enjoyable for people to learn new information about company processes and product usage. Tangential research also explores various ways that VR is creating ways for people to gain new perspectives on how they perceive challenges both in the workplace and in the world at large. Published August, 2017 customer service, design, employee, game, gamification, gamified, General, learn, office, papers, premium, teach, Training, Virtual, Virtual Reality, VR This concise, 9-page research paper includes: An insight-led overview of how companies are using VR to train both employees and customers A compilation of best-in-class examples of ways the VR technology is enabling immersive experiences that are both effective and enjoyable for people to learn new information about company processes and product usage Tangential research also explores various ways that VR is creating ways for people to gain new perspectives on how they perceive challenges both in the workplace and in the world at large
This PSFK research paper gives an overview of the changing fast food / fast casual restaurant industry. The paper provides related insight and examples that offer insight on trends in this area in addition to innovative examples of restaurants in this category. Published August, 2017 Brand Experience, convenenience, fast, fast food, food, health, papers, premium, retail This concise, 9-page research paper includes: An insight-led overview of the changing fast food / fast casual restaurant industry A compilation of best-in-class examples offer insight on trends in this area in addition to innovative examples of restaurants in this category
This PSFK research paper gives an overview of new ways that AI is personalizing brand narratives, delivering curated recommendations tailored to customers’ preferences and past purchases or online behaviors. The paper provides related insight and examples of how companies are using AI tools to personalize content for customer-brand engagement. Published August, 2017 advertising, ai, analysis, artificial intellgience, Automated, conversation, editing, egagement, General, Media Engagement, papers, personalized, premium, recommendations, storytelling, support, visual This concise, 9-page research paper includes: An insight-led overview of how companies are using AI tools to personalize content for customer-brand engagement A compilation of best-in-class examples of AI personalizing brand narratives, delivering curated recommendations tailored to customers’ preferences and past purchases or online behavior
The following research gives an overview of packaging innovation trends for private-label brands. As private label brands evolve and become more personality focused, both products and their packaging are taking a whole new form; companies are using environmentally-friendly packaging and designing with simplicity and Millennial values in mind. The paper provides insight and examples of how big retailers are investing in their private-label brands and designing packaging to appeal to millennials. Published August, 2017 ar, augmented reality, Brand Experience, design, eco, General, label, loyalty, mixed reality, niche, Packaging, papers, premium, private, Private-label, Virtual, Virtual Reality, VR This concise, 9-page research paper includes: An insight-led overview of how big retailers are investing in their private-label brands and designing packaging to appeal to millennials A compilation of best-in-class examples that exhibit the evolution of private-label brands become more personality focused
This PSFK research paper gives an overview of how companies are innovating in the beverage market, specifically within the juice category. The paper provides a quick look at new ways that juice makers are inspiring healthy lifestyles by providing easier access to juice, smoothie and other niche alternatives, through subscription-based delivery applications and cafe-like activations. Published August, 2017 App, beverage, body, Brand Experience, delivery, Detox, digital, drink, food, health, healthy, home, home delivery, juice, mobile, papers, premium, retail, subscription This concise, 8-page research paper includes: An insight-led overview of how companies are innovating in the beverage market, specifically within the juice category. A compilation of best-in-class examples that exhibit new ways that juice makers are inspiring healthy lifestyles by providing easier access to juice, smoothie and other niche alternatives, through subscription-based delivery applications and cafe-like activations.
This PSFK research paper gives an overview of how in-store beacon and geofencing technologies are enabling retailers to aggregate and leverage customer data to provide personalized customer services. The paper provides related insight and examples that exhibit the transition from customized online shopping to tailored location experiences, through targeted promotions, assisted navigation, and other applications. Published August, 2017 beacon, brick and mortar, CRD, CRM, customer service, dashboard, data, General, in-store, location, navigate, navigation, optimize, papers, personalized, premium, promotions, relationship, retail, tailored, targeted This concise, 9-page research paper includes: An insight-led overview of how retailers are using in-store beacon and geofencing technologies A compilation of best-in-class examples that exhibit the transition from customized online shopping to tailored location experiences
PSFK’s Home Debrief, developed in partnership with The Atlantic, examines how a new generation of connected technologies are changing the ways that residents communicate and cohabit with one another. From synchronized control ecosystems to ongoing monitoring platforms, residents and their relationships are not only prioritized, but empowered and fully optimized in the home. Our full report contains expert insights about the benefits of these connected systems, as well as best-in-class examples, key consumer implications and actionable strategies for better home design, implementation and experiences. Published September 2017 apartment, bathroom, debrief, design, family, Free, home, house, kitchen, living, living room, residential, space Featured in the 36 page report: 9 trends powering changes in home living 27 best-in-class examples showcasing residential empowerment and elevated peace-of-mind Key insights on the impacts of residential routines, homelife and intrapersonal relations Exclusive thought-leadership and interviews from industry experts and home technology designers from Nest, LifeEdited & IFTTT A 30 + page presentation deck home-debrief
This PSFK research paper provides a quick look at several ways that companies are using AR, within and outside of the beauty space, to provide solutions within the path to purchase and upscale convenience or augment product information. With many beauty brands implementing augmented reality technology into in-store or mobile applications, tangential research explores other ways retailers are leveraging these technologies, with the end goal of developing insightful practices that will benefit their consumers. Published August, 2017 ar, augmented reality, beauty, papers, premium, retail This concise, 7-page research paper includes: An insight-led overview of how retailers are using AR, within and outside of the beauty space, to provide solutions within the path to purchase and upscale convenience or augment product information A compilation of best-in-class examples of AR in beauty retail
This PSFK research provides a quick look at several ways that companies are using AI, within and outside of the beauty space, to enhance the customer experience. From online to in-store customer data capturing, retailers are gathering insights from AI technologies and machine learning to provide personalized product recommendations, drive product development, and better understand customer patterns to adjust supply chain processes and optimize sales. Published August, 2017 ai, analyze, Artificial Intelligence, beauty, Chatbots, create, develop, intelligence, papers, premium, recommendations, retail, User Experience, visual This concise, 7-page research paper includes: An insight-led overview of how retailers are gathering insights from AI technologies and machine learning to provide personalized product recommendations A compilation of best-in-class examples of AI in beauty retail
This PSFK research paper gives an overview of how brands are using experiential marketing and innovative activations to create unique customer-focused grand opening events for brick-and-mortar and new product launches. The paper provides related insight and examples that exhibit the transition from ribbon-cutting to digital drops in the retail space. Published August, 2017 advertising, audience, beacon, Brand Experience, community, cross-brand, digital tools, drops, engagements, exclusive, Experiental, General, geofencing, launch, limited, location, opening, ownership, papers, pop-up, premium, product launch, retail This concise, 10-page research paper includes: An insight-led overview of how brands are using experiential marketing and innovative activations to create unique customer-focused grand opening events A compilation of best-in-class examples that exhibit the transition from ribbon-cutting to digital drops in the retail space.
This PSFK research paper explores best in class examples of how banking companies are innovating within the mortgage space. The following report provides a quick look at new ways that banks are determining creditworthiness, reaching new audiences, increasing opportunities for new income levels, as well as streamlining the application and approval processes for lenders and applicants. Published August, 2017 banking, Brand Experience, co-owner, co-ownership, collaboration, community, Credit, finance, holistic, papers, premium, retail This concise, 8-page research paper includes: An insight-led overview of how banks are determining creditworthiness, reaching new audiences, and increasing opportunities for new income levels A compilation of best-in-class examples of how how banking companies are innovating within the mortgage space
This PSFK research paper provides a quick look at several ways that companies are disrupting the food industry by providing on-demand meal services to customers, whether at home or on-the-go. This report explores key ways retailers, restaurants and brands are offering convenient access to fresh ingredients, prepared meals and recommendations and advice. Lateral research explores niche offerings, in-home fulfillment, automatic grocery replenishment services and beyond. Published July, 2017 Brand Experience, delivery, DIY, food, home, kit, Meal kit, papers, premium, retail, subscription This concise, 11-page research paper includes: An insight-led overview of how companies are providing on-demand delivery A compilation of best-in-class examples of how companies are offering convenient access to fresh ingredients, prepared meals and recommendations and advice
Digital platforms offer new ways for companies to engage with customers, delivering personalized and unique experiences throughout the path to purchase. With the increase of consumer connectivity, companies are capturing and aggregating data to inform their decision-making and best meet customers’ needs. This research paper explores brands, organizations and enterprises that are implementing, capturing and leveraging large amounts of data to create meaningful customer experiences. Published August, 2017 CRD, CRM, customer relationship, customer service, dashboard, data, deman, E-commerce, end experience, General, papers, personalization, premium, retail This concise, 8-page research paper includes: An insight-led overview of trends in business analytics A compilation of best-in-class examples of how companies are delivering personalized and unique experiences throughout the path to purchase
This PSFK research paper gives an overview of how in-store technologies and analytics are enabling retailers to aggregate and leverage customer data to provide valuable insights for business strategy. The paper highlights examples that show how companies are capturing data within the physical world, extracting insights and using it into drive meaningful action. Published August, 2017 aisle, ambient, beacon, brick and mortar, customer service, data, data-driven, General, ideation, in-store, papers, premium, r&d, responsive, retail, sync This concise, 9-page research paper includes: An insight-led overview of trends in in-store analytics A compilation of best-in-class examples of how companies are capturing data within the physical world, extracting insights and using it into drive meaningful action.
This PSFK Research Paper explores the future of the home, with an emphasis on the intersection of technology and architecture. The paper provides insight and examples of home-design concepts, in-home technology and more innovations that are shaping a new role for the domestic sphere. Published April 2017 Co-living, connected, design, home, house, impact, Interiors, internet of things, IoT, lifestyle, papers, premium, smart, smart home, space, User Experience The 7-page research paper includes: A brief, data-driven overview of evolving consumer attitudes related to the home and technology A compilation of examples of innovation in the home, from design and architecture, to connected home devices
This PSFK research paper explores best in class examples of how retailers and brands in the home technology space and beyond are addressing specific customer needs within the appliance shopping journey. This study identifies ways companies are exceeding customer expectations by leveraging technology solutions , providing targeted information and education and ensuring a seamless delivery and installation experience. Published July, 2017 appliance, design, hardware, home, home depot, kitchen, lowes, Other, papers, premium, User Experience This concise, 11-page research paper includes: An insight-led overview of trends in the home appliance industry A compilation of best-in-class examples of companies creating seamless delivery and installation experiences
This PSFK research paper explores the current rideshare industry along with trends and brands that are forcing further disruption within it. The paper provides insight related to the users of ridesharing services as well as examples of auto and transportation brands that are innovating in the industry. Finally, brief insight and brand examples related to smart cities and mobility infrastructure are included. Published July, 2017 Automotive, Brand Experience, papers, premium, retail This concise, 9-page research paper includes: An insight-led overview of brands in the ridesharing & mobility industry A compilation of best-in-class examples of companies creating new models of mobility
This PSFK research paper gives an overview of the evolving financial industry, with a particular focus on investment management and digital capabilities and where they intersect. The brief provides a quick look at several ways that financial services are using rich data insights to improve customer experience and build better products and services. June, 2017 banking, cloud, data, data-driven, finance, investment, loyalty, machine learning, papers, personalized, premium, retail, User Experience This concise, 8-page research paper includes: An insight-led overview of data and investment management A compilation of best-in-class examples of companies using technology to inform financial decision-making
This PSFK research paper gives an overview of how customer loyalty programs are evolving to better meet customer behavior and priorities. The paper provides related insight and examples that exhibit the transition of loyalty programs from being purely transactional and points-based toward experiential, social and mobile platforms and reward options. control, customer service, Digital Payment, Experiental, General, integration, lifestyle, loyalty, membership, ownership, papers, personalized, premium, retail, rewards This concise, 8-page research paper includes: An insight-led overview of loyalty programs A compilation of best-in-class examples of companies with new approaches to loyalty
PSFK’s Future of Health report explores how a new generation of medical practitioners are using machine learning, heightened sensor sensitivity and networked data systems to grow the industry’s ability to not only gather, but also to interpret data in real time and at scale. Digital health tools are gaining consumer, organizational and regulatory trust as their outputs become more accurate and actionable for medical practices. Today’s living, continuous data streams can inform a more refined and holistic view of each individual along his or her ongoing health journey. Published: August 2017 data, Deep-Dives, design, doctor, doctor's office, health, hospital, medicine, membercontent, patient, premium, reports, wellness Featured in the 70 page report, readers will find: 3 themes that are defining precision healthcare through data Recommended strategies for data-driven bespoke healthcare 12 trends defining the future of the healthcare industry Exclusive interviews, insights and statistical support from leading healthcare experts at IBM Watson, Capsule, Pillo and MapMyGenome 60+ examples of healthcare innovation from major brands and leading medical researchers Healthcare scenarios to kickstart innovative thinking future-of-health-2018
Digital Banking Playbook Coming Summer 2017 Upcoming
PSFK’s new Consumer 2020 report, developed in partnership with Cisco, explores, questions and discusses how brands can adapt to a new collective of empowered consumers. The democratization of technology has allowed these individuals to access creation tools typically limited to retailers and brands. The Consumer 2020 report presents tactics that will help organizations develop a symbiotic relationship with their audiences. Published June 2017 adapt, advertising, cisco, consumer, empowered consumer, retail, shopper, technology Featured in the 18+ page report, readers will find: In-depth insights and statistics about changing consumer behavior leading to 2020 5 profiles of new consumer roles and responsibilities in the marketplace 4 key shifts transforming consumer-first industries Actionable engagement strategies and resources for retail, hospitality, and sports & entertainment brands Detailed information about how Cisco can help your company develop a Digital Network Architecture Plus a 15+ page presentation deck cisco 2020
The Future of Manufacturing report, developed in partnership with Microsoft, outlines key opportunities for brands and organizations to meet elevated consumer needs and face increased market competition by leveraging connected technologies that give manufacturers complete, holistic insights to manage their end-to-end operations and equip them with the opportunity to integrate cutting-edge technologies to reinvent supply chains. Published June 2017 conpetition, data, IoT, manufacturing, market, microsoft, operations, reports, supply chain, technology The 30+ page report includes:   Insights into the evolving manufacturing landscape and strategies for adapting to increased supply chain pressures 5 forward thinking scenarios illustrating the digital landscape 10 trends shaping connected manufacturing 4 industry disruptors influencing makers Actionable takeaways for business and information technology decision makers future-of-manufacturing
This PSFK Research Paper explores how brands are helping customers find products that are the perfect match or fit for them from outside of the store via web-based applications and platforms. The paper provides related insight and examples that show how brands and tech companies are implementing innovative solutions that allow customers to feel confident in their product choices, without having to go into the store. Published May 2017 analysis, customer service, General, lifestyle, papers, premium, product creation, recommendations, retail, virtual trial This easy-to-digest, 7-page research paper includes: An insight-led overview of trends in online product matching Examples of brands that are leading the way with innovation in online product matching and recommendation A guide to PSFK reports to consult for further reading
This PSFK Research Paper explores examples of companies that invest in the promotion of innovation through internal innovation labs or by establishing incubator programs to support startups. The paper includes articles providing insight about and examples of companies fostering innovation in these ways. Published May 2017 accelerator, customer service, design, General, idea, in-house, innovation, internal, papers, premium This concise, 6-page research paper includes: An insight-led overview of internal innovation programs A compilation of best-in-class examples of companies with innovation labs and incubators
PSFK’s NYC Retail Guide explores the most innovative retail stores in the city known for its passionate commitment to the intersection of technology, culture and fashion. From the upscale chic of the Flatiron District to the capital of trend, SoHo, the NYC Retail Guide highlights the trends carving a new future for the in-store shopping narrative. By bridging the gap between offline and digital shopping and crafting one-of-a kind in-store experiences, these brands are forging intimate relationships with their customers and as a result, elevating the physical retail space. In a concentrated shopping landscape like NYC, these retailers set themselves apart from the competition by fully engaging their consumers and reimagining the path to purchase. Published May 2017 digital, flatiron, guide, guides, in-store, new york city, nyc, premium, retail, shopping, Snapshots, soho The neighborhood-by-neighborhood guide includes: An itinerary of key retail activations in Midtown, Flatiron District, Chelsea, SoHo and the Financial District 15 innovative retail destinations and 11 bonus spots to check out, plus insider tips for your visit Regional maps to help you plan your route NYC-Retail-Guide
This PSFK Research Paper provides an overview of best practices in customer service delivery and the after-sale experience. The paper provides related insight and examples showing how retailers and brands are implementing technology and programs in order to provide personalized, attentive and timely service, along with post-purchase engagement to foster brand loyalty. Published May 2017 associates, communications, convenience, CRM, customer service, dashboard, General, papers, premium, retail, selling, streamline The 8-page research paper provides: A stats-driven overview of customer service best practices Insight about and examples of best-in-class customer service and after-sale experience practices A guide to related PSFK reports for further reading
This PSFK Research Paper gives an overview of the state of brick-and-mortar retail and its implications. As thousands of retailers are on pace to close this year, the industry is experiencing an extreme transformation. This four-page survey explores this transformation, including consumer insight and insight related to the future of brick-and-mortar retailers and malls. Published May 2017 beacon, brick and mortar, data, General, in-store, malls, papers, premium, real estate, research paper, retail, User Experience The easy-to-digest research paper presents: A data-driven overview of the state of the retail real estate industry Insights and best-in-class examples of industry behavior A guide to relevant PSFK reports for further reading retail-brick-mortar
This PSFK Research Paper provides an overview of how auto brands have made investments and innovations related to media pillars that include music, travel, sports, design, and fashion. Published April 2017 advertising, Automotive, community, design, drive, experimental, Immersion, media, Media Engagement, papers, premium, test, test drive This easy-to-digest 6-page research paper includes: A brief overview of auto brand investment in media A survey of leading auto brand examples of media pillar investments and innovations
This PSFK Research Paper indicates how CPG retailers and brands are evolving to compete with digital shopping platforms by offering additional experiences and services in-store, including tech and digital engagements that improve the overall retail experience for customers. Published April 2017 applications, assistance, automation, customer service, experiential, frontline, home, in-home, Other, papers, premium, retail, smart home This 7-page research paper includes: A data- and insight-driven overview of CPG industries Related insight and best-in-class examples of CPG retail innovation A guide of relevant PSFK reports to consult for additional reading
PSFK’s Food Debrief explores how the grocery industry is revolutionizing the shopping experience by employing assistive, real-time technologies to better meet customers’ evolving needs and expectations. From checkout-less payments to broader inventory selections, grocers are ushering in a new era of convenient, barrier-free shopping that can be understood across all consumer-focused industries. Our full report outlines the strategies necessary for meeting a new wave of consumer expectations, manifested in offerings, options and engagements, in-store and online, leveraged by successful grocers. By activating these enhanced tools, any industry can bring this new era of convenience to their customers. Published April 2017 checkout, debrief, eating, farming, food, grocery, meat, membercontent, payments, premium, retail, shopping, vegetable The 20-page report includes: 6 trends manifesting in the grocery industry that showcase the prioritization of convenience 18 leading examples of engagements and initiatives driving the new era of convenience in grocery shopping Tips and thought-starters for professionals in any industry looking to upsell convenience Insights and statistics from industry leaders A 20+ page presentation deck food-debrief
This PSFK Research Paper explores innovation in retail, with a specific focus on the consumer electronics industry. The paper includes articles providing insight related to innovative retail practices and best-in-class examples from consumer electronics. Published April 2017 applications, assistance, automation, customer service, experiential, frontline, home, in-home, Other, papers, premium, retail, smart home This concise, 8-page research paper includes: A data-driven overview of technology’s role in retail Insight and examples of best-in-class consumer electronics retail activations A guide to relevant PSFK reports to consult for further reading
This PSFK Research Paper provides an overview of innovation in gyms and fitness. The paper includes articles providing insight and examples of new concepts and trends in the fitness industry. Published April 2017 Brand Experience, data-driven, excercise, fitness, gamification, Hybrid, papers, premium, retail, wellness, Workout This 6-page research paper includes: Insight related to fitness and gym trends Best-in-class examples of innovation in gyms and fitness
The following research explores new avenues of contact lens innovation (and other lifestyle/health verticals) which are tangentially related to Millennials purchase priorities, which include convenience, multifunctionality and contextual feedback. Published April 2017 advertising, ai, Brand Experience, eyecare, health, papers, premium, retail, virtual prescriptions This 6-page research paper provides: Overviews of the eyecare market and the health/lifestyle verticals more broadly Insight and best-in-class examples of innovation in eyecare and health/lifestyle
This PSFK Research Paper provides an overview of innovation in the beauty industry with a specific focus on anti-aging skincare. The paper includes articles that provide information about this industry and specific examples of skincare brands and researchers that are bringing innovation to these types of products. Published April 2017 beauty, Brand Experience, design, genes, genetics, papers, personalization, premium, rejuvenate, retail This 6-page research paper includes: A brief overview of the anti-aging sector of the beauty industry A survey of cutting-edge examples of innovation in anti-aging products and research A guide to relevant PSFK reports for additional information
This PSFK Research Paper provides a brief overview of programmatic TV advertising. The paper includes links to articles providing insight and statistics on the current state of this form of advertising, and leading companies that are facilitating it. Published April 2017 ads, advertising, entertainment, General, media, Media Engagement, papers, premium, television, tv, video This brief 5-page research paper includes: A data-driven overview of programmatic advertising A selection of best-in-class examples of companies that are driving innovation in this area A guide to relevant PSFK reports for additional information
This research paper explores trends related to the connected home, providing insight and examples related to connected home technology adoption, education and new product innovations. Brand Experience, connected, design, ecosystem, environment, green, home, papers, premium, space This brief 5-page research paper includes: A current overview of the connected home landscape A survey of new ideas in the connected home and examples of cutting-edge innovations
This PSFK Research Paper provides an overview of how family culture has impacted the design of cars, with a particular focus on SUVs. The paper provides links to articles and studies related to the modern family, as well as examples of vehicle models and services from car brands that have been developed with this audience in mind. Published March 2017 Automotive, Brand Experience, cars, community, design, drive, family, luxury, membership, ownership, papers, premium, product, travel, trial product, vehicle, virtual trial The 6-page research paper includes: An overview of and statistics related to the modern family A survey of new ideas in automotive and the family culture and lifestyle A guide of related PSFK reports for further reading
This PSFK Research Paper provides an overview of best practices when it comes to brands using content platforms like social media and chat apps as channels to prompt discovery and purchase of products. The paper includes articles providing insight related to this topic and examples of brands that have merged content and commerce in innovative ways.   ai, Artificial Intelligence, bot, chat, chatbot, content, education, General, Media Engagement, papers, premium, retail, storytelling This 7-page research paper includes: An overview of brands tapping into new channels of audience engagement Related insight and noteworthy examples of content & commerce merging A guide to PSFK reports for further reading
This PSFK Research Paper gives an overview of brands’ applications of voice-activated marketing. This paper provides insight and examples related to how brands are taking advantage of voice-recognition technology to engage with customers and form lasting relationships. Activation, advertising, ai, Artificial Intelligence, bot, Brand Experience, chat, General, marketing, papers, premium, Voice This 6-page paper includes: An overview voice activation applications in marketing Insight and best-in-class examples across industries A guide to PSFK reports to consult for more information
PSFK’s Beauty Debrief helps brands in any sector learn the secrets to offering a personalized brand experience and the benefits of doing so. By leveraging a new style of tailoring, entrepreneurs, brands and retailers can craft authentic relationships that meet the consumer wherever they please. PSFK’s global researchers pinpoint the key ingredients that help the beauty industry successfully apply customization for their customers’ needs. As a result, beauty brands are now reaching audiences with products and services that they can truly mold to fit their own personal preferences. Our full report outlines strategies relevant for any consumer-focused industry to modularize their brand experience, building engaging connections that drive product sales and customer loyalty. Published March 2017 beauty, customization, debrief, design, makeup, membercontent, premium, wellness Featured in the 30+ page report: 7 trends driving personalization and customization in beauty 21 best-in-class examples of tailoring brand experiences for customers Engagement strategies for customer-first industry verticals Cheat sheets full of statistics, key quotes and interviews A 30+ page presentation deck beauty-debrief
PSFK’s Guide to SXSW 2017 helps brands, retailers, technologists and creatives navigate the myriad panels, parties and interactive lounges hosted in Austin from March 10-14, 2017. The all-encompassing guide includes official SXSW events, along with partner events taking place during the Interactive Festival. To complement our expertise in innovation and trends insight, the guide also identifies the key themes of this year’s festival and cutting-edge events that showcase up-and-coming startups to watch across multiple industries. Published March 2017 austin, event, festival, guide, membercontent, premium, Snapshots, sxsw The 2-page guide includes: 4 emerging themes to see at SXSW 2017 Curated events including panels, educational meetups, sessions and interactive lounges focused on Retail, Advertising and Design Major SXSW events that showcase rising startups Specific recommendations for professionals in Food, Fashion, Home, Travel, Consumer Goods and other key industries sxsw-guide-2017
PSFK’s Los Angeles Snapshot presents a neighborhood-by-neighborhood guide to the retail experiments shaping the city’s future stores, hotels, restaurants and more. With deep roots in film, television, fashion, and music, Los Angeles holds a reputation as a city where boundaries are tested and traditions are broken. Retail concept test grounds are flourishing in LA, earning it a spot in the Kauffman Foundation’s top cities for startups 2016. Published February 2017 city, guide, hotel, la, los angeles, membercontent, premium, restaurant, retail, Snapshots, television, travel The 6 page snapshot includes: 7 neighborhoods across LA 15+ examples of retail innovation Key insights regarding what they mean for the city's retail landscape la-snapshot
Media In The Age Of Omnipresent Tech PSFK’s Entertainment Debrief examines the vast ecosystem of omnipresent media, where content can be found anywhere in any form. The report explains how effective storytellers need to create malleable platforms that can adapt to fan’s changing preferences and provide the tools to turn viewers into creative collaborators and casual users into curators. Published January 2017 advertising, audience, content creator, contnet, debrief, design, entertainment, media, membercontent, premium, storyteller, storytelling, television, tv The 25 page report includes: 7 trends showcasing best-in-class examples of pioneering entertainment platforms, tools and experiences 21 best-in-class examples showcasing the latest developments in the entertainment industry Lessons for content creators, brand content supervisors, and entertainment creatives Insights and statistical support from industry leaders Plus a 35 page full presentation deck entertainment-debrief
PSFK’s CES Guide 2017 helps brands, retailers, technologists and creatives distill this year’s 3,600-exhibitor conference into a future-focused field guide, identifying the most important technology trends for the future consumer. The full guide is a comprehensive preview of 2017’s top technology event, complete with a roundup of top exhibitors, panels and events, as well as key takeaways for those in Las Vegas or following along at home. Published Decmber 2016 CES, consumer electronics, event, exhibition, Free, guide, membercontent, premium, Snapshots The 4-day guide features: Expert Curated Schedules of panels, keynotes, product announcements and exhibitors tailored for professionals in retail, advertising, media, wellness and other industries. Industry-Specific Takeaways to help attendees and global readers summarize innovation on the exhibit floor. 6 Tech Industry Shifts to prepare for in 2017 and beyond, handpicked from PSFK’s 2020 Forecast Download includes desktop, mobile, and print-ready guides ces-2017
The PSFK 2020 Forecast strategizes how brands and organizations can remain relevant as the power of choice grows in the hands of the individual consumer. By analyzing thousands of innovations on PSFK.com and beyond, PSFK Labs has studied how consumers are increasingly tailoring information and products to their own needs. The full report is designed as a roadmap for brands, retailers and organizations to reestablish themselves as platforms for guidance and encouragement for the fully-empowered consumer. Published December 2016   advertising, choice, consumer, Deep-Dives, design, featured, forecast, innocation, membercontent, premium, retail, retailer Featured in the 20+ page report, readers will find: In-Depth Consumer Insights: an informed look at new consumer roles that will shape the decade of 2020 Key Power Shifts In The Marketplace: 5 key shifts consumer behavior shifts that every organization should be aware of for strategic planning in the near future Trends-Driven Business Strategies: actionable roadmaps help creative professionals navigate their way into the future and participate in the consumer power shift Industry Insights For 2020: a detailed understanding of how marketplace shifts will impact key sectors including retail, home, health and marketing Plus a 30+ Page Full Presentation Deck CES Offer: Report buyers attending CES 2017 are invited to a free one-hour PSFK Forecast consultation at the event forecast-2020
Transformation Strategies For Customer-First Commerce The Future of Retail 2017 report presents key strategies that retailers and brands must take to create a customer-first organization that can exceed the expectations of a new generation of shoppers. The 7th edition of PSFK’s annual report provides an in-depth trends-analysis of the retail landscape and delivers actionable strategies for an empowered frontline,  performance technology and responsive operations. Published November 2016 business transformation, consumer, customer, Deep-Dives, featured, frontline, mall, membercontent, premium, responsive, retail, retaler, shopper, shopping, store, technology Featured in the 68 page report, readers will find: 3 pillars for customer-first business transformation Recommended strategies for employee empowerment, retail technology and responsive operations 10 trends defining the new retail landscape Exclusive interviews, insights and statistical support from leading retail experts at Walmart, Marriott and Cisco Actionable insights to guide investment and operation of in-store technologies 60+ examples of retail innovation from major brands and retailers Transformative retail scenarios to kickstart innovative thinking future-of-retail-2017
In the world of sport, the difference between winning and losing is decided by the narrowest of margins. As a result, athletes are forever looking for a competitive edge that will help them outpace their rivals, continue honing their craft and push past their next challenge. The Sports Debrief provides inspiration for all creative professionals no matter what market sector or business discipline they focus on. This PSFK report shares insights and key takeaways that inspire personal optimization not just in the realm of sport, but also in business and health. Dive into our findings to understand how the latest wearable tech, dietary routines and cognitive techniques can unlock actionable lessons in your work. Published October 2016 debrief, design, fitness, future of sport, health, membercontent, performance, premium, sleep, sport, sports debrief, Spotlights, wearable, wellness Featured in the 20+ page report, readers will find: 5 keys for exceptional performance on and off the field 7 comprehensive trends elevating a performer in every stage of the workout process 21 best-in-class examples of companies optimizing performance for the individual athlete Lessons for creative businesses to improve workflow, marketing and customer experience Insights and statistical support from industry leaders Interviews and opinions from industry leaders including GE and Gatorade sports-debrief
Scenarios Driving The Digital Transformation Of An Industry The Future of Automotive, created in partnership with Microsoft, presents various opportunities for driving business forward in a mobile-first world. The future state of the automotive industry is brought to life through five forward-looking scenarios to highlight how social consumer attitudes, connectivity and automation are shaping the potential of personal and flexible mobility. Insights learned can help manufacturers, OEMs and dealers understand how cloud-based solutions can transform their businesses in order to drive new levels of service throughout the entire value chain. Published September 2016 auto, Automotive, cars, design, ford, Free, gm, membercontent, microsoft, mobility, smartcars, technology, transportation, trasnport, travel, Travel & Transit, vehicles Featured in the 30+ page report, you will find:   5 connected scenarios impacting digital transformation for future business 10 key trends driving the automotive industry 4 industry disruptors shaping new mobility Top 5 technologies kickstarting transformation Expert insights and leading case studies Actionable takeaways for manufacturers, OEMS and dealers future-of-automotive
Cultivating The Next Generation Of Leaders The PSFK Future of Work Report deep dives into the talent and development strategies to identify the conditions and qualities that cultivate tomorrow’s leaders in the workplace. As companies are facing higher turnover and experiencing a disconnect between employee and organizational goals, management, employees and HR teams must learn how to optimize the workplace for increased efficiency, engagement and entrepreneurship. This study examines best-in-class recruitment, onboarding, training and leadership opportunities with actionable takeaways for organizations of all sizes. Additionally, PSFK has developed six workplace visions that were inspired by 10 strategies to develop a new era of internal leadership. These boundary-pushing product and workplace concepts reimagine how teams can onboard employees, expand the office, and prevent miscommunication. Published August 2016 business, career, Deep-Dives, leadership, membercontent, office, passion, premium, professional, purpose, recruitment, retail, talent, work Featured in the 60+ page report, readers will find: A roadmap of 10 key strategies to cultivate organizational leaders and transformational thinking Immediate and long-term programs to encourage employee entrepreneurship, cross-team collaboration and transparent feedback between all colleagues 40+ best-in-class examples of corporate development initiatives Action-oriented case studies to improve the onboarding process from Pret A Manger, Percolate and others Insights to craft holistic work benefits and culture for attracting and retaining top talent Exclusive interviews and insights from leadership experts at Marriott International, Johnson & Johnson, Deutsche Telekom, Herman Miller and Meetup Original findings from PSFK’s 2016 Workplace Survey polled from creative professionals in advertising, tech, retail, product development and software design about the landscape of employee attitudes in the workplace Actionable takeaways for employees, freelancers, founders, executives, managers and HR teams Six Workplace Visions that reimagine how teams can onboard employees, expand the office, and prevent miscommunication. future-of-work-2016
Technology Solutions To Create A New Paradigm of Commerce. The Future of Retail: Technology Primer is designed by PSFK and Cisco to help brands, retailers, and solutions providers go beyond identifying the trends shaping today’s retail landscape and explore solutions that will apply the lessons learned to create a new era of engaging, relevant, and vibrant retail. cisco, commerce, loyalty, personalization, premium, retail, technology Featured within the primer, readers can find: 10 pillars delivering the new shopper experience 4 platforms enhancing the shopper experience Case studies exploring new retail solutions Introductions to Cisco technologies powering the future of retail technology-primer
A spotlight on retail, health and wellness, education, civic, and startup innovations born in Boston. Boston has become a hotbed of innovation thanks to the collaborative culture fostered by the city’s universities, businesses, and government. In this guide, PSFK creates a cheatsheet of inventive business concepts and new creations in the retail, health and wellness, education, civic, and the startup sectors. Published July 2016 boston, cities, civic, design, education, guide, harvard, healthcare, history, innovation, membercontent, mit, premium, research, Snapshots, Spotlights, Travel & Transit, university, urban, wellness The 25+ page report includes: Freedoms necessary for Innovation 40 best-in-class examples of innovative places, products, tools and services born in Boston Maps to explore the locations mentioned in the report. Lessons for retailers, health and wellness, educators, cities, and startups. Plus a bonus 26+ page presentation Boston-Debrief
Unleashing Exponential Growth In The New Economy With global brands and startups alike pushing to find new ways to disrupt the status quo and gain an advantage, the only constant in today’s marketplace is change. In this report, BMC partnered with PSFK to unearth opportunities and challenges that traditional companies will face when transitioning into a digital enterprise and to provide a roadmap helping decision-makers determine where to begin, what to do and how to follow through. big data, business, design, development, digital, enterprise, Free, innovation, security, systems, transformation, work Featured within the 30+ page report, readers can find: 5 best practices when transitioning into a digital enterprise 8 strategies for transformation 32 best-in-class examples Key insights for the C-suite Key questions to consider when transforming Protips by industry experts at BMC A bonus 30+ page summary presentation deck digital-transformation
Defining The New Rules Of Consumer Engagement By examining a new class of immersive and interactive digital tools, PSFK's Future of Advertising report presents a playbook of strategies to transform digital advertising into richer engagement between people and the companies around them. With traditional advertising formats such as print, TV spots and web banners losing their impact and relevance, organizations must reframe marketing as a value-based relationship between consumers and brands. advertising, business, commerce, Deep-Dives, digital, digital advertising, digital tools, future of advertising, immersive, information, innovation, marketing, membercontent, playbook, premium, psfk labs, public, research, technology, trends Featured within the 70+ page report, readers can find: 50+ examples of innovative campaigns, with key performance indicators and quantitative results Insights and statistics from PSFK’s original global survey of the industry’s leading pioneers and researchers New realities changing the relationship between people and brands Levers impacting purchase decisions for digital consumers Best-use strategies for VR, video and mixed reality Trends-centered conversations between international professionals A bonus 60+ page summary presentation deck future-of-advertising
PSFK’s Work Debrief: Nomad Class examines the untethered lifestyles of a growing cross-generational tribe of educated, influential and affluent professionals. It explores the trends emerging around the lifestyle of this group of early adopters and how they will impact the mainstream in the next 18-36 months. PSFK Labs presents trends, expert insights and key takeaways crafted to help brands, retailers and service providers empower consumers to build successful and connected lives from around the globe. Published February 2016 business, debrief, design, membercontent, mobile, nomad, premium, remote, travel, Travel & Transit, untethered, work Work Debrief: Nomad Class Find inspiration in this 20+ page report from: 6 trends driving change for a new class of consumers 25+ best-in-class examples of companies innovating in the space Deep-dive articles about brands catering to the nomadic lifestyle Key takeaways for larger industries including Retail, Health, Finance and Travel Insights and statistical support from leading experts around the globe Plus a 29-page full presentation deck Nomad-class
The PSFK CES 2016 Guide, developed by the PSFK Labs research team, distills January’s 3,600-exhibitor conference into a future-focused field guide that identifies today’s manifesting trends shaping tomorrow’s creative technology solutions. With ideal day schedules, industry-aligned “cheat sheets” and a comprehensive trend analysis, PSFK can help attendees find inspiration at CES to create the next vision of the future. A sampling of trends that will shape CES 2016: Fabricated Performance: Sensors are expanding beyond phones and other devices to be more closely integrated into people’s lives through the clothing and accessories they wear Self-Sustained Systems: wide scale experiments in drones, robotics and the Internet of Things are paving the way for fully automated ecosystems that support themselves. Intimate AI: Machine learning systems are upgrading with personalized, friendly interfaces that naturally communicate with users and accomplish tasks. Published December 2015 Appliances, Artificial Intelligence, Automotive, business, CES, electronics, Forecast 2017, home, media, membercontent, premium, Snapshots, technology, Virtual Reality The 4 day guide includes: Expert Curated Daily Schedules: All-day schedules of cutting-edge events at CES for January 5-9, with an easy-to-navigate location system and map In-Depth Trend Analysis: An analysis of 2016’s emerging trends guiding CES and beyond, handpicked from PSFK’s 2017 Forecast Industry-Specific Cheat Sheets: A breakdown of CES’ best-in-class exhibitors by health, retail, home, auto and media and marketing sectors, valuable to conference attendees and remote analysts alike CES-2016
Multi-Disciplinary Lessons To Reimagine Planning and Booking The second volume of PSFK’s Future of Travel focuses on innovation throughout the discovery and booking stages of a journey. We leveraged our cross-disciplinary expertise to provide lessons for travel from the tech, retail, media and travel industries. The resulting document is meant to inspire travel brands as they look for opportunities to refresh their services to better meet the realities of the modern traveler. airline, airplane, Automotive, booking, Deep-Dives, hospitality, hotel, membercontent, passenger, premium, retail, transit, travel, Travel & Transit Featured within the roughly 40 page report, readers can find: 8 Key Actions for Travel Retailing Success 10 Trends Shaping Travel Best Brands In Travel Index 5 Services To Help You Travel Like A Local 5 Travel Scenarios Bringing These Trends To Life Supporting Stats and Expert Quotes Implications For Better Travel Experiences Plus a 30+ Page Full Presentation Deck FoT-Report-2016
Designing The New Shopper Experience Built on a robust study of trends and patterns in the market, the 6th edition of PSFK Labs' Future of Retail report offers a directional playbook for brands and retailers – defining 10 pillars to build a modern and engaging shopper experience strategy and go beyond expectations to create an enhanced shopper experience and therefore, build value, drive sales, and boost loyalty. consumer, Deep-Dives, loyalty, mall, membercontent, premium, retail, retailer, sales, selling, shopper, store Featured within the 80+ page report, readers can find: 10 actions every retailer can adapt to redefine the shopper experience 20 key trends driving change in the marketplace Future service concepts for top brands Perspectives from leading retail experts across the globe Plus an 80+ page full presentation deck FoR-Report-2016
As the importance of digital life grows, so too does the risk of having personal data breached, mismanaged or stolen. This is particularly important in the payments space, where forward thinking companies are developing new ways to protect the safety, security, and privacy of their consumers, and offering greater controls and transparency around personal information to foster trust in both the digital and physical world. The Future of Digital Safety and Security is a guidebook created by PSFK Labs in partnership with MasterCard in an effort to explore the key issues consumers are facing in the world of digital safety and security. The goal is to give consumers a look at important developing trends in this space, and to provide actionable ideas people can take to stay one step ahead of the curve. Published October 2015   banking, blockchain, business, design, digital safety, finance, Free, mastercard, online security, privacy, safety and security, security Featured within the 40+ page report, readers can find: 9 ways companies are making digital life more secure 8 core needs for the modern consumer Unique user scenarios built around the newest trends Perspectives from leading security experts across the globe safety-and-security
PSFK Labs partnered with Architizer to launch Building Tomorrow: Trends Driving the Future of Design. This report provides an overview of future trends in architecture, as well as the societal forces moving them forward drawn from an analysis of Architizer’s global library of innovative designs and PSFK’s expertise in industries like travel, retail, and home living. It is important to note, this report is not necessarily a study in architecture: it is a guide for any creative professional who is building today – whether that in the physical, media or digital landscape. The themes highlighted within Building Tomorrow can be used to inspire the cities of tomorrow, but the trends can be leveraged to build the next generation of products, services and experiences. Published September 2015 architecture, business, cities, city, city planning, design, green building, membercontent, place making, premium, spaces, urban The report includes: 3 global drivers impacting design 9 Key Trends building tomorrow Implications for Retail, Product, and Digital Experience Perspectives from industry experts 4 Pillars for Creating Experiences building-tomorrow
The 2015 update to PSFK's ‘Maker’s Manual’ spotlights the do-it-yourself Maker Movement and how new computing technologies are helping democratize the creation of things once limited to craftsmen and professionals. This report from PSFK and Intel provides every creator with a wealth of tools, support and services to bring their idea to life. In our Democratized Creation theme we explore how the hardware and tools required to start building DIY technology projects are becoming more widely available, cost-effective and user friendly, encouraging a greater number of people to become involved in the Maker Movement regardless of their knowledge and level of skill. With the Community Exchange theme we look at how a growing number of digital platforms and physical spaces are helping to cultivate the Maker Movement by bringing people together to share essential knowledge and resources, while simultaneously creating new marketplaces for buying and selling their products. Published September 2015 artist, community, design, DIY, Free, intel, inventor, maker movement, makers, membercontent, premium, technology, tools The report, underwritten by Intel, also looks at Growth Systems and explores how a new set of services are allowing the Maker community to take their projects from personal passions to full-fledged product lines by providing flexible and cost-effective access to financial capital, copyright management tools and manufacturing facilities. Within these themes, we take an in-depth look at ten key trends, bringing them to life with best-in-class examples, constructing unique user experience paths for readers to navigate them based on their level of involvement in the Maker Movement. As you click through the following pages, we hope you find inspiration and innovation that you can leverage and share. makers-manual
PSFK Labs' Innovation Debrief: Vice examines the emerging businesses, products, and service models growing alongside the Marijuana, Alcohol, and Sex industries, drawing lessons for other industries to learn from the world of vice. Published September 2015 advertising, Alcohol, beer, cannabis, debrief, design, Drugs, gin, lifestyle, Marijuana, membercontent, premium, scotch, Sex, Sex Toys, Spotlights, vodka, weed, wellness, whisky, wine Innovation Debrief: Vice The 24 page report includes: Lessons for any brands from 7 trends in vice 30+ Best-in-class examples Statistic and key takeaways Safe to read at work! Deep dive articles outlining the impact of these categories across industries Plus a 29-page full presentation deck Vice-report
PSFK Labs' Marketing Debrief: Text Messaging tackles how SMS, messaging and chat are once again prevalent and even integral to delivering best-in-class brand experiences to customers. Published July 2015   advertising, chat, communications, customer experience, customer service, debrief, marketing, membercontent, messaging, premium, premiumcontent, sms, Spotlights, technology, text Marketing Debrief: Text & Messaging The report includes: 5 Trends outlining the future of text & messaging in customer interactions 15+ Best-in-class examples Supporting statistics  Deep dive articles outlining the most crucial aspects of successful chat interactions Actionable implications for brands/marketers and key takeaways Plus a 25-page full presentation deck chat-debrief
Original research from PSFK Labs reveals the trends driving effectiveness, creativity and wellbeing in the modern workplace. This desk research trends report is based on a qualitative survey with the PSFK.com global readership base and presents the main themes when it comes to desk use. Published July 2015   business, culture, debrief, design, future of work, membercontent, office, office culture, premium, productivity, Spotlights, work Design Debrief: Modern Desk Featured within this 24 page report, insights into how office layout, personal style, placement of devices and desktop design positively impacts the overall well-being of workers: 12 desktop trends outlining the most featured objects on the modern desktop 5 take away implications all office-planners should consider Description as to why desk objects ease interaction and create relationships desktop-debrief
PSFK Labs' Technology Debrief: Virtual Reality takes a broad look into the ways this immersive technology is being used for storytelling and the impact that it will have in sectors such as Advertising, Health, Travel and Retail. Published July 2015   advertising, augmented reality, debrief, design, membercontent, premium, Spotlights, technology, Virtual Reality, VR Technology Debrief: Virtual Reality Featured within this 24 page report, creative professionals can learn: Examining Why VR Will Be The Next Important Storytelling Tool Insight Into How Virtual Reality Impacts 7 Industries Outlined Best-in-Class Examples Perspectives from Leading Experts Plus a 25-page Full Presentation Deck virtual-reality-report
The Future of Connected Life report explores an emerging mix of tech and analog products and services that are baking efficiency, balance, and growth into people's lifestyles as they transition between different phases in their days and are helping them to live, work and play better. In the Effectiveness & Productivity theme, the PSFK Labs team explore how on-demand services and creative life hacks are helping people offload key responsibilities and make better use of their time. In our Balance & Awareness theme, we look at how people are achieving better peace of mind by living synchronously in the cloud, while finding time to unplug from their devices at key moments. Finally in our Personal Growth & Fulfillment theme, we examine an ever-expanding range of platforms and services that are changing how people achieve their personal goals. We see this report serving as a guide for companies to respond to the changing needs of their customers - so that we all live a more happy, healthy and productive life. Published May 2015   balance, business, Deep-Dives, effectiveness, fulfillment, happiness, membercontent, mobile, personal growth, premium, technology, wellness Featured within this report, readers can find: 12 trends driving how people live, work, and play 3 overarching themes Implications for how individuals and businesses stand to benefit Perspectives from leading experts across the globe Plus a 45+ page full presentation deck LWPB-Report
The Mobile Commerce Playbook is intended to help businesses take a forward looking approach to leveraging mobile as a core part of their offerings to deliver personalization, relevancy and convenience to every consumer at key moments in this commerce journey. Created in partnership with Braintree, the report offers recommendations that are designed to inspire startups, brands and retailers as they look to create best-in-class mobile commerce experiences that sync with the reality of today's consumer lifestyles. Head over to our Slideshare page to scan the report or download a direct link here. Published January 2015   banking, bitcoin, blockchain, commerce, finance, Free, mobile, money, payments, retail, technology Featured within the 40+ page report, readers can find: 11 strategies to redefine mobile commerce Unique user experience paths built for brands, agencies, and startups to follow Perspectives from leading mobile commerce experts across the globe MobileCommerce
In this year's Future of Travel report, PSFK Labs looks at key areas of change and innovation in air travel. We have seen the development of a whole new set of products and services that are enhancing the airline experience, not only to avoid the common headaches and frustration, but to get us to enjoy these times. Travel leads to personal change, and even for the seasoned traveler, a flight offers the possibility for fun and adventure. Published September 2014 air travel, auto, automobile, cars, convenience, Deep-Dives, flight, hospitality, hotels, membercontent, mobile, planes, premium, rental, services, trains, transportation, travel, Travel & Transit, traveler 10 key trends across four separate stages of the traveler’s journey Insight and implications for both brands and travelers Perspectives from leading shopper experts across the globe Opportunities and implications for 10 new trends Future-of-Travel
In an effort to stimulate a larger conversation around the ‘future of things’, PSFK Labs in collaboration with iQ by Intel has identified ten trends pointing to the role internet-enabled technologies will play in connected ecosystems of the future, and their effect on consumer behaviors and lifestyles. Published June 2014 beacon, connected, design, Free, intel, internet, internet of things, mobile, technology, wifi real-world-web
PSFK Labs' Future of Health Report, with support from Boehringer Ingelheim, examines 13 key trends that are shaping the future of patient care and healthcare systems. We're witnessing the emergence of a proactive and empowered patient who is more in control of their personal health choices. Armed with information about their lifestyle and conditions, they expect their relationships with their doctors to be more personal and collaborative, as they work together towards achieving the best outcomes. Published April 2014 Deep-Dives, design, doctor, health, healthcare, lifestyle, medicine, membercontent, patient, premium, wellness Featured within the 110 page report, readers can find: Four major themes, supported by 13 leading trends 75+ detailed examples of transformational change Featured quotes from industry leaders and healthcare providers Implications to help patients, medical providers, insurance companies and healthcare companies understand the changing landscape. future-of-health
This report examines 10 key trends that are impacting the future of wearable technologies with a focus on the basic features, form and functions of these devices and technologies and what they might replace. Aided by the increased processing speed of chips, capacity of batteries and precision of sensor technologies, devices are becoming smaller, faster and more feature heavy, nearly replacing entire electronic categories in the process and furthermore impacting the way we live, work and socialize. As we plan for the future, PSFK Labs in collaboration with iQ by intel is excited for the opportunity to contribute its point of view to this ongoing conversation. Published January 2014 Deep-Dives, design, fitness, form, Free, health, intel, technology, wearable technology, wearables 30 page report Featuring three macro themes and 10 key trends 60+ examples of innovation described in detail Relevant experts to follow in the space Ideas for putting the trends into action wearable-tech
In this year's Future of Retail Report, PSFK Labs' fourth annual production of the report, we've brought together two interconnected themes that provide a foundation for the modern shopping experience. 'Data-Driven Commerce Platforms' offers insights into the information systems that responsive retailers and brands are leveraging to differentiate themselves from the competition, enabling them to exceed customer expectations at every point along the 'Networked Purchase Path'. Published November 2013 buy, customer, customer service, Deep-Dives, loyalty, membercontent, network, payments, premium, purchase, purchase platform, retail, shop, shopper experience, shopping, store The leading report series on the global trends changing retail Latest analysis of the ramifications of mobile and social Perspectives from leading shopper experts across the globe Opportunities and implications for 11 new trends retail
This report examines 28 key trends that are driving the sustainable development and efficient operation of modern cities as they respond to the unique challenges posed by rapid urbanization. Aided by connected technologies, social platforms, and flexible design thinking, cities at the forefront of these progressive solutions are creating a compelling blueprint for ensuring that their citizens, businesses and public institutions thrive. As we plan for the future, PSFK Labs is excited for the opportunity to contribute its point of view to this ongoing conversation. Published October 2013 architecture, building, bus, cities, city, connected, Deep-Dives, design, global, membercontent, metro, premium, roads, transit, transportation, urban 150 page report Featuring five macro themes and 28 key trends 80+ examples of innovation described in detail Relevant experts to follow in the space Ideas for putting the trends into action Spanish translation future-of-cities
PSFK's Future of Light report is an in-depth survey of the trends shaping light at the intersection of technology, community and sustainability. This survey looks at key trends that focus on how light can support livelihood, improve safety and bring people together, demonstrating the vast potential that light has to positively impact people’s lives across the globe. The Future Of Light was kindly sponsored by Philips Lighting and is available free on iPad and Android devices, and as a PDF download. Published September 2013 Deep-Dives, design, Free, home, light, lighting, philips, technology, wellness The 150+ page document describes 12 trends across 4 broader themes. Each trend is supported by 4 examples, supporting statistics and implications defined by our PSFK Labs team. 150+ Page Report 12 Trends Described Within 4 Macro Themes 48 Best In Class Manifestations of Change In Lighting Reactions By Executives From Leading Organizations Supporting Stats And Research References future-of-light
The Future of Home Living report is part of a series of in-depth surveys of trends driving key sectors and subject matters. This 75 page document describes 13 trends across 3 broader themes. Each trend is supported by 4 examples, supporting statistics and implications defined by our PSFK Labs team. Published July 2013 decor, Deep-Dives, design, furniture, green, home, home goods, internet of things, membercontent, plants, premium, technology The full report available for purchase contains: 75 Page Report 13 Trends Described Within 3 Macro Themes 52 Best In Class Manifestations of Change At Home Reactions By Executives From Leading Organizations Supporting Stats And Research References future-of-home-living
Retail On Demand & The New Brand Champions Stiffening competition from e-commerce giants has not only caused declining sales for big box retailers, but has also produced shoppers that are savvier, more educated and have higher expectations for retailers to meet. The Future of Retail 2013 report showcases trends that are driving change in retail and can be leveraged by retailers, both large and small, to compete in the modern retail marketplace. brick and mortar, Deep-Dives, mall, membercontent, physical retail, premium, retail Featured in the 94 page report, readers will find: 2 broad themes related to the changing retail landscape 9 major trends that fall within the themes and relevant supporting data points for each trend Key implications and opportunity areas related to each trend Insight on trends from retail leaders and experts from companies such as Starbucks and Unilever 45 leading examples of retail innovation 10 opportunity area thought-starters for retailers within each trend 5 use-case scenarios that showcase a potential future retail experience for different business verticals with illustrated possible manifestations of the latest trends Future-of-Retail
This report uncovers major themes, key trends and opportunities to help you grow your business and progress your career into the future. Available in different formats to buy or just preview, the themes of PSFK's Future of Work report cover the Ideal Workforce, Empowered Culture, Intuitive Connection and Agile Workplaces. PSFK extends its 'Future of' reports with the 140 page document that covers the new ways we are working and the implications for business and for workers. Within each theme we describe 4 trends and each trend is supported by 4 examples, supporting statistics and implications defined by our PSFK Labs team. During this process we spoke to a number of experts to understand the trends better. Their feedback can be found in quotes and interviews throughout the report. Published January 2013 business, cubicle, culture, Deep-Dives, design, efficiency, living, membercontent, mobile, office, premium, trend, work, working The Future of Work is part of a series of in-depth analysis of trends driving key sectors and subject matters. 138 Page Report 16 Trends Described Within 4 Macro Themes 64 Best In Class Manifestations of Change At Work 12 Future Work Illustrated Concepts Reactions By Executives From Leading Organizations Supporting Stats And Research References 80 Recommended 'Next Steps' future-of-work
How Technology Adds A Human Touch To Evolve The Shopper Experience The Future of Retail 2012 report presents key trends and macro themes that retailers, service providers and product manufacturers can leverage to enhance the shopper experience in order to drive sales. Based on robust data and analysis, the report focuses on the vibrant innovation that revolves around the physical store and outlines 10 key retail trends and their related implications and opportunity areas. brick and mortar, data, Deep-Dives, mall, membercontent, physical retail, premium, retail, retailer, shopper, store Featured in the 117 page report, readers will find: 3 broad themes related to the changing retail shopping experience 10 key retail trends that fall within the broad themes Insight on implications and opportunity areas from dozens of senior retail and brand executives from companies such as Adidas, Staples, and Samsung 60 leading global examples of retail innovation Future-of-Retail
PSFK's Future Of Gaming report presents key trends emerging within the gaming space that brands, non-profits and communities can leverage to build engagement and motivate their target audience towards achieving a desired goal or outcome. It is designed to inspire anyone tasked with creating compelling user experiences, whether that be on a digital screen, in the real world or somewhere in between. Published December 2011 computer games, Deep-Dives, design, entertainment, gameification, gamification, gaming, membercontent, premium, technology, video games We recognize that there is a tremendous amount of research and study taking place around gaming, and this report reflects our contribution to that conversation. The report provides a current snapshot into the innovative ways that games are being used within the broader marketplace, examine their expanding role in effecting change on an individual and societal level, and highlight the new technologies that are making these experiences possible. future-of-gaming
The Time Has Come To Re-Imagine The Future Of Shopping The Future of Retail Report 2011 examines the retail world that is undergoing a sweeping transformation driven by technology, the web, community and the search for ever-richer experiences. Retailers must grapple with the decentralization of the shopping experience as a result of technology, along with consumers’ heightened expectations of the physical store experience. This report seeks to understand the forces of these changes and provide a framework in which we can envision this new future and understand its implications. consumer, Deep-Dives, membercontent, premium, retail, retailer, shopper, store experience, transformation Featured in the 125 page report, readers will find: 10 major trends driving change in the retail world Implications of the major trends for retailers 70+ notable examples of retail innovation Perspectives from leading retail experts and professionals Future-of-Retail
The Travel Debrief Coming Winter 2018 Upcoming
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