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Latest Insights & Analysis

Here are the most popular stories that retailers and brands are reading right now to inspire them with their CX innovation work.

Brand Activation & Immersion Interview: How Luxury Shoe Brand M.Gemi Uses A Hudson Yards Store To Build Lifetime Customer Relationships

Following the recent opening of a brand new permanent retail space in New York's Hudson Yards development, M.Gemi co-founder Cheryl Kaplan tells PSFK how to build a better customer experience

Podcast: How An Online Luxury Platform Converts The CBD-Curious Consumer

In this episode, listen to the Fleur Marché's founders explain how they parlayed consumer insights from their work at Goop into a luxury-oriented online-only business helping women address commen issues like anxiety or insomnia with research-backed, trustworthy CBD products

Automotive How Brands Like GM Turn The Car Into A Mobile Commerce Hub

From Volkswagon to Honda, leading automotive retailers are integrating cars with ecommerce and digital entertainment capabilities to make the driving experience the highlight of the journey

Food & Beverage How Airports Like LAX Are Using Automated Services For Frictionless Experiences

Using a mix of app-enabled, data-driven and seamless technology, airport retailers are creating frictionless experiences for busy pre-boarding customers

Interview Interview: How Telemedicine Platform Rory Is Extending Digital, On-Demand Care To Menopausal Women

Rory is a women's service from men's health care platform Ro, focused on using telehealth capabilities to support the underserved demographic of perimenopausal and menopausal women

Fashion & Apparel Retail Trends Playbook Excerpt: How Retailers Like Walmart Empower Employees For Faster Service

Top retailers like H&M, Kohl's and more are marshaling AI-enabled tools that provide in-the-moment access to key data and analytics, streamlining staff communication and optimizing customer service

Consumer Goods How Retailers Like Sam's Club Repurpose Physical Spaces For Fulfillment & Frictionless Checkout

Retailers are rethinking the use of the physical store, replacing cash wraps with mobile checkout and utilizing excess space for online order fulfillment

Hotels, Hospitality & Travel How Airports Like JFK Are Delighting Travelers With Pre-Boarding Entertainment

From PSFK's Reinvigorating The Airport Experience, here's how four leading airports are investing in tech-based entertainment activations to enliven the pre-boarding experience

Health How Companies Like WeWork Are Dedicating Physical Footprint To Relevant Service

Explore how three retailers are going beyond the point of transaction by dedicating store space to on-site services, introducing shoppers to different activities and skills related to their product mix