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Latest Insights & Analysis

Here are the most popular stories that retailers and brands are reading right now to inspire them with their CX innovation work.

Automotive Lexus' Women-Staffed Popup Sushi Restaurant Challenges Traditional Gender Norms

Dubbed New Horizons, the luxury auto brand's Stockholm sushi restaurant aimed to engage consumers around its value of Japanese craftsmanship while challenging traditions about female sushi chefs

Analysis Podcast: Making The Mall Experience Mobile In A Gen-Z World

In this episode, PSFK interviews Dote to find out how the mobile shopping experience is enabling next-generation social transacting like livestreamed "Shopping Parties," translating previously IRL-only elements of retail to digital

Brand Activation & Immersion 'Embarrassing' Plastic Bags Encourage Customers To Bring Their Own

To encourage sustainability, customers who forget reusable bags at the East West Market in Vancouver must use awkward plastic bags instead

Beauty Inside Sustainable Startup By Humankind's Mission To Transform Personal Care

PSFK speaks to the company's founder about how it is working to curb single-use plastic waste with a hybrid approach to refillable products like deodorant, offering subscription and a la carte options all with a community-driven message

Interview How Misfits Market Repurposes Ugly Produce To Reach Every Household In America

PSFK sits down with the subscription grocery platform's founder Abhi Ramesh to find out how his startup is transforming the way America accesses produce, and its plans to scale nationally by remaining online-only

Delivery & Logistics Expert Insight: How To Meet An Underserved Driver Market With Flexible Monthly Plans

PSFK learns about the keys to designing a service for today's younger consumers compatible with mobile and digital-first lifestyles, in conversation with the founder of Driver 1 monthly car rental program

Features Bbot In-Restaurant Mobile Ordering Platform Set To Disrupt The Casual Dining Experience

In conversation with CEO Steve Simoni, PSFK finds out how the on-site food delivery platform helps customers eating out focus on socializing and less on ordering, drastically reducing wait, checkout and delivery times while cutting costs for customers and business owners alike

Cafe & Restaurant Five New Strategies For Restaurants And Retailers To Surprise And Delight Customers

From becoming a lifestyle partner to digital innovation, here are five key actions to transform your food service or any business for today's consumer landscape

Food & Beverage PSFK's New Innovation Report On Food Service Offers Key Lessons For All Retailers On How To Perfectly Deliver On Personal Tastes

From frictionless ordering and dynamic menus to optimized delivery, food service operators are leveraging technology to create a more dynamic customer experience

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